# Rapper-Branded Cereal Boxes Travis Scott Has His Very Own Astroworld-Themed Reese's Puffs Box By Katherine Pendrill | Published 2019-06-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-puffs-box References: [delish](https://www.delish.com/food-news/a28173094/travis-scott-astroworld-reeses-puffs-box/) & [reesespuffs.travisscott](https://reesespuffs.travisscott.com/) It appears that Travis Scott is a big fan of breakfast because the rapper just got his very own Reese's Puffs Box. According to General Mills, Scott is "one of Reese's Puffs biggest fans." In fact, the rapper is such a cereal lover that he designed the new Reese's Puffs x Travis Scott box himself. The limited-edition Reese's Puffs Box features a serious-looking photo of Schott holding a giant spoon in front of a big bowl of Reese's Puffs. The image is punctuated by lightning bolts, clouds, stars, and a [Cactus Jack visual](https://www.trendhunter.com/trends/mf-doom). The entire box is also encased in an acrylic box for that truly limited-edition feel. If you're looking to get your hands on a box of these limited-edition Reese's Puffs, one box will set you back a cool $50 and can only be purchased from the rapper's website. Image Credit: *General Mills.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Products:** Opportunity to collaborate with celebrities to create limited-edition products and capitalize on their fanbase. - **Limited-edition Packaging:** Potential to create unique packaging designs and experiences to attract collectors and enthusiasts. - **Luxury Cereal Market:** Emerging market for high-end and exclusive cereal products that cater to affluent consumers. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity to partner with celebrities and create celebrity-branded food and beverages. - **Marketing and Advertising:** Opportunity to develop creative marketing campaigns that leverage limited-edition packaging to generate buzz and drive sales. - **E-commerce:** Potential to create exclusive online platforms to sell limited-edition products directly to consumers. ## Related on Trend Hunter - [Anime-Themed Cereal Boxes](https://www.trendhunter.com/trends/reeses-puffs-1.md) - [Basketball Player-Approved Cereals](https://www.trendhunter.com/trends/angel-x-reeses-puffs.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md) - [Collectible K-Pop Cereals](https://www.trendhunter.com/trends/txt-cereal-boxes.md) - [Collectible Chrome Purse-Bowls](https://www.trendhunter.com/trends/chrome-puff.md) - [Superhero-Themed Cereal Boxes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-1.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md)