# Nutty Cookie Dough Milkshakes Smashburger Has a New REESE’S PIECES Cookie Dough Milkshake By Katherine Pendrill | Published 2022-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake References: [qsrmagazine](https://www.qsrmagazine.com/news/smashburger-releases-reeses-pieces-cookie-dough-milkshake) & [facebook](https://www.facebook.com/Smashburger-316603672028342/photos/1666699057018790/)  This summer, you can cool down and satisfy your sweet tooth at [Smashburger](https://www.trendhunter.com/trends/premium-shake) with the launch of the brand's new REESE’S PIECES Cookie Dough Milkshake. Just as the name suggests, Smashburger's new REESE’S PIECES Cookie Dough Milkshake is a creamy milkshake that combines the tasty chocolate and peanut butter combination of REESE’S PIECES, along with the richness of cookie dough. More specifically, this shake is hand-spun with Häagen Dazs ice cream and REESE’S PIECES Cookie Dough. The new flavor makes its debut alongside two other exciting new milkshakes: [S’Mores](https://www.trendhunter.com/trends/cheesy-caramelized-onion-smash) with [Ghirardelli](https://www.trendhunter.com/trends/ghirardelli-national-hot-fudge-sundae-day) Chocolate and Tangerine Dream. The new REESE’S PIECES Cookie Dough Milkshake is available now for a limited time this summer at 188 participating Smashburger restaurants nationwide. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unique Milkshake Flavors:** There is an opportunity for innovations in unique milkshake flavors, which can appeal to customers looking for new experiences. - **Collaborative Flavor Mashups:** There is an opportunity for innovations in collaborative flavor mashups, which can cater to customers' sweet cravings and preferences for unique combinations. - **Hand-spun Milkshakes:** There is an opportunity for innovations in hand-spun milkshakes, which can distinguish products from those made using automatic or non-handmade processes. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can innovate their menus and create new flavor options to differentiate themselves from competitors in the market. - **Dessert Industry:** Dessert companies can introduce new flavors and collaborate with other brands to create unique and appealing products for their target audiences. - **Ice Cream Industry:** Ice cream companies can distinguish themselves by hand-spinning their milkshakes, which can increase the perceived quality of products and appeal to customers looking for authentic and premium products. ## Related on Trend Hunter - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Dairy-Free Milkshake Menus](https://www.trendhunter.com/trends/tangerine-dream.md) - [Cookie-Infused Mocha Shakes](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake.md) - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Holiday-Themed Milkshake Menus](https://www.trendhunter.com/trends/smashburger-holiday-milkshakes.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Peanut Butter Cookie Shakes](https://www.trendhunter.com/trends/nutter-butter-shake.md)