# Cookie-Filled Chocolate Treats These Reese's Peanut Butter Cups are Stuffed with Crushed Cookies By Michael Hemsworth | Published 2017-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-peanut-butter-cups References: [thatsnerdalicious](http://www.thatsnerdalicious.com/candy/reeses-crunchy-cookie/) Announced as the latest creation from the chocolate bar brand, these Reese's Peanut Butter Cups are filled with [crushed cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch) to provide a decadent treat. The candy treat consists of a traditional peanut butter cup that has been jammed with crunchy cookie bits in order to make it a hybrid treat that is one part chocolate and one part cookie. The new Reese's Peanut Butter Cups comes as the brand's latest reinvention of the [classic candy treats](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit) that have been released to satisfy consumers looking for a new take on the nostalgic snack. The candy treat is purported to deliver a satisfying crunch that is placed in juxtaposition to the soft, creamy texture of the chocolate and peanut butter. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Confections:** The combination of different dessert elements in one product creates opportunities for innovative flavor profiles and indulgent treats. - **Reinvented Classics:** Brands can capitalize on consumer nostalgia by offering new twists on beloved snacks, attracting attention and creating excitement in the market. - **Texture Contrast:** The juxtaposition of crunchy and creamy textures in confectionery products can provide a unique sensory experience, appealing to consumers seeking variety and novelty in their treats. ### Sectors Adopting This - **Confectionery:** Confectionery companies can explore the creation of hybrid treats to expand their product offerings and cater to evolving consumer preferences. - **Snack Foods:** Snack food brands can reinvent classic treats by incorporating unexpected elements, attracting new customers and rejuvenating the category. - **Chocolate:** Chocolate manufacturers can experiment with texture contrasts to create innovative and enticing chocolate products that stand out in a competitive market. ## Related on Trend Hunter - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Textural Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md)