# Peanut Butter Cup Cookies Arby's New Reese’s Peanut Butter Cup Cookie is Served Warm By Katherine Pendrill | Published 2022-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-peanut-butter-cup-cookie References: [fastfoodpost](https://www.fastfoodpost.com/arbys-bakes-up-new-reeses-peanut-butter-cup-cookie/)  [Arby’s](https://www.trendhunter.com/trends/strawberry-and-cream-pie) may be best known for its meats, but the chain is about to become a dessert destination with the launch of its new [Reese’s](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie) Peanut Butter Cup Cookie. Just as the name suggests, Arby's new cookie offering combines the delicious taste of freshly-baked cookies with the sweet and salty combination of a Reese’s Peanut Butter Cup. More specifically, each of the new Reese’s Peanut Butter Cup Cookies features soft peanut butter cookie dough studded with hunks of chopped-up Reese’s Peanut Butter Cups. Best of all, the cookies are served warm so you can enjoy that fresh-out-of-the-oven taste. The new cookies are sold individually for less than $2 a pop, just like the chain's popular Salted Caramel & Chocolate Cookie. Image Credit: Arby's ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 10% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet & Savory Combinations:** Arby's new cookie offering combines the delicious taste of freshly-baked cookies with the sweet and salty combination of a Reese’s Peanut Butter Cup, opening up opportunities for other sweet and savory mashups. - **Indulgent Desserts:** Arby's new dessert destination strategy will pave the way for other fast-food chains to add indulgent desserts to their menu, which will attract and retain more customers. - **Personalized Desserts:** With the feature of serving the cookie warm, Arby's is providing the option of a personalized and freshly baked in-store experience for customers, creating opportunities for other bakeries and dessert shops. ### Who This Affects Most - **Fast Food Restaurants:** Fast food chains like Arby's can expand their dessert offerings to boost sales by introducing innovative and indulgent dessert items to the menu. - **Dessert Shops:** Dessert shops can adapt Arby's strategy by offering personalized, freshly-made desserts like warm cookies, creating a new product that differentiates them in the crowded market space. - **Food Retail Industry:** The combination of cookies with sweet and salty toppings, like Arby's new Reese’s Peanut Butter Cup Cookie, is a potential innovation in the food retail industry that could attract customers looking for a new take on traditional desserts. ## Related on Trend Hunter - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md) - [Peanut Candy Cookies](https://www.trendhunter.com/trends/peanut-butter-chocolate-chunk-cookie-with-reeses-pieces.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Crispy Peanut Butter Cookies](https://www.trendhunter.com/trends/new-peanut-butter-cookies.md) - [Peanut Butter-Stuffed Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-cookies-featuring-oreo.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Summertime Stuffed Cookie Treats](https://www.trendhunter.com/trends/great-american-cookies-summer-range.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md)