# Cross-Branded Cheesecake Desserts The Reese's Peanut Butter Cheesecake is at Long John Silver's By Michael Hemsworth | Published 2025-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-peanut-butter-cheesecake References: [brandeating](https://www.brandeating.com/2025/05/long-john-silvers-new-reeses-peanut-butter-cheesecake.html) & [ljsilvers](https://www.ljsilvers.com)  The Reese's Peanut Butter Cheesecake is a new dessert heading to [Long John Silver's](https://www.trendhunter.com/trends/triple-chocolate-cheesecake) locations thanks to a partnership with [The Cheesecake Factory](https://www.trendhunter.com/trends/the-cheesecake-factory-bakery) that will offer customers an easy way to enjoy a high-quality dessert. The limited time offering consists of a Reese's Peanut Butter and Chocolate Cheesecake on a graham cracker crust and topped with chocolate ganache along with chopped pieces of [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups). The cheesecake is expected to be right at home within the brand's existing range that includes Classic, OREO Cookies & Cream, Triple Chocolate and Red Velvet cheesecakes to choose from. The Reese's Peanut Butter Cheesecake comes in individual slices and in whole cake options priced at $4.29 and $58.99, respectively. The dessert is expected to be a hit thanks to its classic peanut butter and chocolate flavor profile. Image Credit: Long John Silver's ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 11% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cross-branded Dessert Collaborations:** The collaboration between Long John Silver's and The Cheesecake Factory exemplifies how brands are leveraging each other’s strengths to create unique, attention-grabbing menu items. - **Limited-time Menu Items:** Offering the Reese's Peanut Butter Cheesecake for a limited period can drive urgency and attract repeat visits as consumers seek to try exclusive and ephemeral options. - **Premium Dessert Offerings:** Positioning elevated dessert offerings like The Reese's Peanut Butter Cheesecake allows fast-food eateries to tap into the market for high-end dining experiences at accessible price points. ### Sectors Adopting This - **Restaurant Chains:** Restaurants are increasingly incorporating exclusive dessert collaborations to differentiate their menus and enhance the dining experience. - **Confectionery:** Confectionery brands benefit from partnerships with foodservice establishments as a strategy to expand their consumption occasions beyond retail settings. - **Food Retail:** The introduction of high-caliber desserts like the Reese's Peanut Butter Cheesecake can enhance in-store appeal and attract bakery customers seeking indulgent treats. ## Related on Trend Hunter - [Dreamy Triple Chocolate Cheesecakes](https://www.trendhunter.com/trends/triple-chocolate-cheesecake.md) - [Seasonal Pumpkin Cheesecakes](https://www.trendhunter.com/trends/the-cheesecake-factory-bakery.md) - [Seasonal Red Velvet Cheesecakes](https://www.trendhunter.com/trends/new-red-velvet-cheesecake.md) - [Indulgent Collaboration Cakes](https://www.trendhunter.com/trends/reeses-chocolate-peanut-butter.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Seasonal Peanut Butter Pies](https://www.trendhunter.com/trends/reeses-2.md) - [Peanut Butter Custard Desserts](https://www.trendhunter.com/trends/reeses-crunchy-peanut-butter-concrete.md) - [Branded QSR Cheesecake Desserts](https://www.trendhunter.com/trends/popeyes-oreo-cheesecake.md)