# Sandwich-Inspired Peanut Butter Cups Reese's PB&J Big Cups Come in Two Flavors By Michael Hemsworth | Published 2025-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-pbj-big-cups References: [snackandbakery](https://www.snackandbakery.com/articles/113238-reeses-debuts-pb-and-j-big-cups) & [hersheyland](https://www.hersheyland.com/reeses)  [Reese's](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips) [PB&J Big Cups](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit) are the latest creation from [The Hershey Company](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup) that will deliver avid Reese's fans with an alternative way to enjoy the signature taste of a classic sandwich. The treat starts off with the signature format of Reese's Big Cups that are each crafted with chocolate and peanut butter, but are also enhanced with a layer of jam in the base for a touch of additional sweetness in ever bite. The product comes in two flavors including Grape and Strawberry as a nod to the most popularity flavors of jelly used in peanut butter and jelly sandwiches. Reese's PB&J Big Cups are headed to retailers now for a limited time only in standard, king and snack size multipack formats. Image Credit: Reese's ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 93% | Activity: 85% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Confectionery Products:** The fusion of classic sandwiches with traditional candies opens up new possibilities for innovative flavor combinations in sweets. - **Nostalgic Flavor Combinations:** Reinvigorating childhood favorites like PB&J into new forms taps into the consumer desire for nostalgia with a modern twist. - **Limited-time Product Offerings:** Creating urgency with short-lived product availability can drive heightened consumer interest and demand for specialty items. ### Industries Being Reshaped - **Confectionery Industry:** The confectionery sector is witnessing a shift towards blending unconventional flavors, offering new experiences to consumers. - **Food Innovation:** The integration of beloved food pairings into various formats is transforming how traditional snack foods are perceived and consumed. - **Retail and Marketing:** The strategic release of exclusive and nostalgic product lines can create new marketing avenues and consumer engagement strategies. ## Related on Trend Hunter - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Salty-Sweet Sandwich Snack Pretzels](https://www.trendhunter.com/trends/reeses-pbj-filled-pretzels.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [XL Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-jumbo-cup.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md)