# Candy-Packed Ice Cream Treats The Sonic Reese’s Overload Desserts are Packed with Product By Michael Hemsworth | Published 2020-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-overload References: [chewboom](https://www.chewboom.com/2020/02/28/sonic-whips-up-new-reeses-overload-blast-and-new-reeses-overload-waffle-cone/) & [sonicdrivein](https://www.sonicdrivein.com) The Sonic Reese’s Overload products have been announced by the brand as a new indulgence for fans of the namesake chocolate candies to offer them an alternative way to enjoy them. The products include the Reese's Overload Blast and the Reese's Overload Waffle Cone, which are both made with a base of [vanilla ice cream](https://www.trendhunter.com/trends/chocolate-peanut-butter-overload-ice-cream), creamy peanut butter, [Mini Reese's Pieces](https://www.trendhunter.com/trends/reeses-monster-mash-jackhammer) and [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-peanut-butter-cheesecake). The products only differ with their serving format, which will make them applicable for consumers who prefer different varieties. The Sonic Reese’s Overload products are priced at $2.99 for the Waffle Cone and $3.49 for the Blast, and are available at participating locations for patrons with a sweet tooth to try out. Image Credit: Sonic ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-packed Ice Cream:** The trend of incorporating candy into ice cream products presents opportunities for innovative flavors and textures in the dessert industry. - **Alternative Indulgences:** There is a trend towards offering alternative ways for consumers to enjoy popular candy flavors, such as incorporating them into ice cream treats. - **Customizable Desserts:** The inclusion of different varieties and formats in candy-packed ice cream products allows for customization and personalized dessert experiences. ### Where This Applies - **Dessert:** The dessert industry can explore the incorporation of popular candy flavors into their products to attract new customers and create a unique dessert experience. - **Ice Cream:** Ice cream manufacturers can capitalize on the trend of candy-packed ice cream treats by developing new flavors and varieties that incorporate popular candies. - **Fast Food:** Fast food chains can take advantage of the trend by offering candy-packed ice cream treats as indulgent dessert options on their menus. ## Related on Trend Hunter - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Chocolaty Cheesecake Sundaes](https://www.trendhunter.com/trends/oreo-big-scoop-cheesecake-sundae.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Halloween-Themed QSR Shakes](https://www.trendhunter.com/trends/sonic-trick-or-treat-blasts.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md) - [Candy-Themed Frozen Cone Treats](https://www.trendhunter.com/trends/new-klondike-cones.md) - [Seasonal Candy-Infused Frozen Treats](https://www.trendhunter.com/trends/softserve-treats.md)