# Candy-Stuffed Chocolate Bars Reese's Outrageous Combines Reese's Cups and Reese's Pieces in One By Katherine Pendrill | Published 2018-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-outrageous References: [delish](https://www.delish.com/food-news/news/a56393/reeses-outrageous-new-candy-bar/) & [globenewswire](http://globenewswire.com/NewsRoom/AttachmentNg/e03cc64d-287c-4aa9-b6cf-603d9efd24e0/en) Last fall, Reese's hinted that it was working on a brand new chocolate treat and now those dreams are a reality with the debut of 'Reese's Outrageous.' Reese's Outrageous is a [chocolate bar](https://www.trendhunter.com/trends/snickers-xtreme) that offers two sweet surprises on the inside. Not only is the milk chocolate-covered bar studded with [Reese's Pieces candy](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie), but the inside is also filled with [Reese's peanut butter and caramel](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard). To celebrate the launch of the indulgent new treat, the company is hosting an 'I ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-stuffed Products:** Opportunity to create new candy products that combine different flavors and textures for a unique sensory experience. - **Hybrid Confections:** Disruptive innovation opportunity to merge classic candy brands and introduce new flavor combinations. - **Indulgent Treats:** Market demand for decadent and rich treats that offer a combination of beloved flavors. ### Where This Applies - **Chocolate Manufacturing:** Opportunity to create and manufacture chocolate bars that combine multiple candies and flavors. - **Candy Production:** Industry potential to develop new candy products that offer surprising combinations and indulgent flavors. - **Confectionery Retail:** Opportunity for confectionery retailers to stock and market candy products that offer unique and indulgent experiences. ## Related on Trend Hunter - [Melting Dessert Candy Bars](https://www.trendhunter.com/trends/reeses-chocolate-lava-big-cup.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Reimagined Nutty Candy Bars](https://www.trendhunter.com/trends/reeses-fast-break-bar.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Crunchy Peanut Butter Candies](https://www.trendhunter.com/trends/reeses-pieces-chocolate-cookie-biscuit.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md)