# Marshmallow-Topped Chocolates The New Reese’s Mallow-Top Snack Will Launch Just in Time for Easter By Katherine Pendrill | Published 2020-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-mallowtop References: [bestproducts](https://www.bestproducts.com/lifestyle/a34908389/hersheys-reeses-mallow-top-marshmallow-peanut-butter-cups/) & [walmart](https://www.walmart.com/ip/E-REESES-MILK-CHOCOLATE-PEANUT-BUTTER-CUP-WITH-MARSHMALLOW-FLAVORED-KING-SIZE-BAR/344379834?irgwc=1&sourceid=imp_TiPTrnSrwxyJR9AwUx0Mo38SUkEy0zSnlSudT40&veh=aff&wmlspartner=imp_10078&clickid=TiPTrnSrwxyJR9AwUx0Mo38SUkEy0zSnlSudT40&sharedid=bestproducts.com&ad_id=612734&campaign_id=9383) While it may seem far away, Easter is on the horizon and [Hershey's](https://www.trendhunter.com/trends/the-hershey-company-easter) has already lined up a new Reese’s Mallow-Top product for the holiday. The new Reese’s Mallow-Top is a delicious new twist on a classic [Reese's Peanut Butter Cup](https://www.trendhunter.com/trends/reeses-pbj-big-cups). The new product consists of milk chocolate and peanut butter topped with a [layer of marshmallow-flavored creme](https://www.trendhunter.com/trends/marshmallow-confections). The result is a candy cup that's half chocolate, half marshmallow, and filled with creamy peanut butter. As if that weren't exciting enough, the new Reese’s Mallow-Top Peanut Butter Cups will be available in both regular size and king-size packs. Unfortunately, the new Reese’s Mallow-Top product will not be available until closer to Easter 2021, so you may have to wait to get your hands on them. Image Credit: Hershey's ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Candy Innovations:** Opportunity for candy brands to innovate and create unique seasonal products to attract consumers. - **Hybrid Candy Products:** Opportunity for candy producers to blend different flavors and textures in new and creative ways. - **Flavored Creme as a Topping:** Opportunity for food companies to experiment with new flavored creme toppings to create unique and indulgent products. ### Sectors Adopting This - **Confectionery Industry:** New product launches present an opportunity for candy companies to expand their portfolio and attract new customers. - **Food Retail Industry:** Retailers can capitalize on seasonal candy demand by stocking and promoting new and unique products. - **Snack Food Industry:** Innovations in candy and confectionery products present an opportunity for snack food brands to introduce new and unique snacks to the market. ## Related on Trend Hunter - [Creme-Topped Peanut Butter Cups](https://www.trendhunter.com/trends/blossomtop-miniature-cups.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md) - [Cupcake-Flavored Chocolates](https://www.trendhunter.com/trends/vanilla-frosting-flavored-creme.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md)