# Chocolate Fan-Searching Billboards Reese's Pieces is on the Hunt for the Ultimate Reese's Fan By Kalin Ned | Published 2018-12-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-fan References: [designtaxi](https://designtaxi.com/news/402697/Reese-s-Goes-On-Manhunt-For-Superfan-Who-Went-Nuts-On-Car-Makeover/) & [twitter](https://twitter.com/reeses/status/1069725197513711616?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) A die-hard Reese's fan decked out his car in celebration of the chocolate-peanut butter treat. Spotted on December 3rd in Nashville, Tennessee, the auto boasted themed decor that nodded to [Reese's Pieces](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team) products. From a 'paint job' that featured peanut butter cups and the iconic orange packaging to wheels that have "chocolate bar wrappers on their rims," the Reese's fan has definitely proven themselves in the most wonderful way. Even the company that has been paid homage to has noticed. Reese's Pieces erected five billboards in high-traffic areas in search of the superfan. The company is tapping into the power of the Internet and social media to find the mystery vehicle. The billboard reads 'Is this your car?,' with a picture of the vehicle in question. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 68% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Brand Fan-seeking Billboards:** Brands can leverage social media and digital advertising to seek out enthusiastic fans and build strong brand engagement through user-generated content. - **Themed Car Displays:** Businesses can capitalize on the trend of customizing personal items, such as cars, to create an immersive brand experience that builds consumer loyalty. - **Innovative Outdoor Advertising:** New forms of outdoor advertising, such as billboards that seek out specific individuals, are disrupting traditional advertising methods and creating memorable brand experiences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage social media to hunt down brand enthusiasts and create unique brand experiences, such as customized food trucks or menu items. - **Automotive:** Automakers can tap into the trend of personalized car designs to create innovative experiences that engage car enthusiasts and foster brand loyalty. - **Advertising:** The advertising industry can transform traditional billboards and outdoor advertising through the use of digital and social media tools, creating interactive and memorable brand experiences for consumers. ## Related on Trend Hunter - [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Nutty Chocolate Candy Gifts](https://www.trendhunter.com/trends/reeses-gifting-range.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Peanut Butter-Stuffed Chocolates](https://www.trendhunter.com/trends/reeses-lovers-cups.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Rewarding Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-medals.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md)