# Chocolate Peanut Butter Donuts Krispy Kreme's Reese's Doughnuts are Coming to Stores This Month By Joey Haar | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-doughnuts References: [eater](https://www.eater.com/2017/8/2/16082796/krispy-kremes-reeses-doughnut-aziz-ansari-au-passage) & [popsugar](https://www.popsugar.com/food/Krispy-Kreme-Reese-Doughnuts-43821057) As if donuts weren't decadent enough on their own, [Krispy Kreme](https://www.trendhunter.com/trends/chocomania-collection) is looking to add even more richness to its saccharine specialties with [Reese's Doughnuts](https://www.trendhunter.com/trends/peanut-butter-cup-brownie). The soon-to-be-released pastries are the product of a partnership between Krispy Kreme and Reese's, the popular peanut butter-flavored candy cups. The Reese's Doughnuts are Boston cream pie-style, with fried dough surrounding a creamy filling and topped with various icings. In this case, the doughnut is filled with Reese's Peanut Butter Kreme filling, a new filling for the doughnut company. They're dipped in chocolate icing, topped with Reese's [Mini Peanut Butter](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix) chips and peanuts, and drizzled with both chocolate and peanut butter icing. The limited-edition doughnuts will be available at Krispy Kreme locations in the United States on August 4th, having previously been released in the United Kingdom only. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Peanut Butter Desserts:** Introducing peanut butter as a main ingredient in desserts can disrupt traditional dessert recipes and create opportunities for business innovation. - **Limited Time Offer Products:** Establishments can take cues from Krispy Kreme and Reese's and develop limited-time products through co-branding, which can generate interests from loyal and new customers. - **Sweet and Salty Snacks:** By combining sweet and salty flavors, like peanut butter and chocolate, businesses can cater to consumers who desire bold and unique flavors in their snacks. ### Sectors Adopting This - **Bakery and Pastry:** Bakeries and pastry shops can incorporate peanut butter and chocolate flavors into their products, opening up new dessert concepts and opportunities. - **Food and Beverage:** Establishments within the food and beverage industry, including ice cream shops and candy stores, can explore partnerships with peanut butter and chocolate brands to develop unique dessert items and attract customers. - **Limited-edition Food Products:** Building hype by releasing products for a limited time can encourage customer demand and interest in a brand's products, especially when partnering with a recognizable brand like Reese's. ## Related on Trend Hunter - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md) - [Nutty Chocolate Dipped Doughnuts](https://www.trendhunter.com/trends/pbc-doughnut.md) - [Iconic Candy-Covered Donuts](https://www.trendhunter.com/trends/krispy-kreme-mms-collection.md) - [Creamy Biscuit Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-biscoff-doughnuts.md) - [Collaboration Candy Bar Donuts](https://www.trendhunter.com/trends/krispy-kreme-kitkat-and-aero-doughnuts.md) - [Biscoff-Flavored Donut Collections](https://www.trendhunter.com/trends/biscoff-donuts.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md)