# Candy-Covered Animal Crackers Reese's Dipped Animal Crackers Have Peanut Butter and Chocolate By Michael Hemsworth | Published 2023-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-dipped-animal-crackers References: [snackandbakery](https://www.snackandbakery.com/articles/108283-hershey-goes-wild-with-reeses-dipped-animal-crackers) & [thehersheycompany](https://www.thehersheycompany.com/)  The [Reese's](https://www.trendhunter.com/trends/reeses-filled-pretzels) Dipped Animal Crackers have been announced by [The Hershey Company](https://www.trendhunter.com/trends/reeses-dipped-peanuts) as a new treat that plays with the recognizable snack and gives it a decidedly delicious overhaul. The snack features the familiar bite-sized animal crackers consumers will recall from their childhood, which come in 13 different animal shapes. The crackers are dipped in Reese's peanut butter and chocolate to give them the signature taste of [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit), but with a touch of cookie texture in the mix. The snack features 150-calories per serving. Manager of Snacks and Grocery at The Hershey Company Nowell Kahle commented on the new Reese's Dipped Animal Crackers saying, "Reese's Dipped Animal Crackers are sweet and crunchy creating the ultimate snack. They're truly something to howl about." Image Credit: The Hershey Company ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 16% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet and Savory Mashups:** The combination of sweet and savory flavors in snack foods offers an opportunity for companies to innovate new products that cater to both flavor preferences. - **Alternative Coatings for Classic Snacks:** Exploring different coatings for classic snacks, such as animal crackers, can lead to the creation of new and unique flavor experiences. - **Upcycling Traditional Snacks:** Transforming classic snacks into new and exciting treats with added flavor and texture could be a disruptive innovation opportunity for snack companies. ### Sectors Adopting This - **Snack Food Manufacturing:** Snack food manufacturers could benefit from exploring new flavor combinations and textures for traditional snack foods to capture consumer interest and generate revenue. - **Confectionery Manufacturing:** Confectionery companies can take inspiration from Hershey's Reese's Dipped Animal Crackers by experimenting with different coatings for classic snacks to create new and unique flavor experiences. - **Retail:** Retailers could capitalize on the trend of sweet and savory snack mashups by stocking and promoting products that offer both flavor profiles in one snack item. ## Related on Trend Hunter - [Chocolatey Candy-Dipped Peanuts](https://www.trendhunter.com/trends/reeses-dipped-peanuts.md) - [Nutty Pretzel Bites](https://www.trendhunter.com/trends/reeses-filled-pretzels.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Salty-Sweet Sandwich Snack Pretzels](https://www.trendhunter.com/trends/reeses-pbj-filled-pretzels.md) - [Crunchy Peanut Butter Candies](https://www.trendhunter.com/trends/reeses-pieces-chocolate-cookie-biscuit.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md)