# Textural Peanut Butter Cups Reese's Creamy and Crunchy Peanut Butter Cups are Limited-Edition By Michael Hemsworth | Published 2023-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups References: [snackandbakery](https://www.snackandbakery.com/articles/108829-reeses-debuts-limited-edition-creamy-and-crunchy-peanut-butter-cups) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home.html)  The [Reese's](https://www.trendhunter.com/trends/peanut-butter-cup-brownie) Creamy and Crunchy Peanut Butter Cups are being launched to help provide consumers with two distinctly textural treat options to enjoy. The [peanut butter cups](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit) come in the namesake Creamy and Crunchy options to choose from, which provide two distinct textures that will draw in consumers with different preferences. The limited-edition products are being launched now but will only be available through May 17, 2023 with the brand encouraging consumers to cast their vote for their favorite one to see if Team Creamy or Team Crunchy is more popular. Brand Manager Chris Fenton spoke on the Reese's Creamy and Crunchy Peanut Butter Cups saying, "While you might think you know your peanut butter preference, you need to try them both in a Reese's Cup – the best way to enjoy peanut butter. With these new Cups, peanut butter lovers will have a delicious way to sound off on one of the most contested disputes. Let the debate begin!" ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 72% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Textural Food Products:** Food companies can innovate and create products that offer textural variations to appeal to different customer preference. - **Limited-edition Product Runs:** Creating limited-edition product runs can help companies generate buzz and engagement from customers. - **Consumer Preference Surveys:** Companies can gather consumer feedback through surveys and engage in friendly competition to drive engagement and loyalty. ### Who This Affects Most - **Food and Beverage Industry:** Food and beverage companies can launch limited edition products with textural variations to appeal to different customer preferences and encourage engagement through surveys. - **Consumer Goods Industry:** Consumer goods companies can create textural variations for existing products or launch new products with textural variations to boost customer engagement through surveys and limited edition product runs. - **Marketing and Advertising Industry:** Marketing and advertising agencies can assist companies in creating campaigns that engage customers in friendly competition through surveys and drive loyalty through limited edition product runs. ## Related on Trend Hunter - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Chocolatey Candy-Dipped Peanuts](https://www.trendhunter.com/trends/reeses-dipped-peanuts.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Creme-Topped Peanut Butter Cups](https://www.trendhunter.com/trends/blossomtop-miniature-cups.md)