# Nutty Chocolate Baking Mixes These New Reese's Baking Mixes Come in Three Varieties By Michael Hemsworth | Published 2024-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-baking-mixes References: [snackandbakery](https://www.snackandbakery.com/articles/110902-general-mills-announces-returning-and-new-snacks-for-spring) & [generalmills](https://www.generalmills.com)  These new [Betty Crocker Reese's](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes) baking mixes have been announced by [General Mills](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs) as a series of sweet treat products perfect for consumers with a penchant for the classic chocolate and peanut butter flavor profile. The products come in three delicious varieties to choose from including the Lava Cake Mix, Muffin Mix and No Bake Bars Mix, which each incorporate Reese's signature peanut butter and chocolate tasting notes. The products are a limited-edition offering hitting store shelves in the US now with prices ranging from $3.98 to $4.22. The Betty Crocker Reese's baking mixes are part of the continued popularity of [co-branded products](https://www.trendhunter.com/trends/mondelz-international-and-hershey) the merge recognizable brands together to offer shoppers a new yet familiar and reliable option to try out. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 34% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Products:** An opportunity for brands to collaborate and capitalize on a combined consumer fanbase. - **Limited-edition Offerings:** Creating exclusive products to drive excitement and urgency for consumers. - **Signature Flavor Profiles:** Highlighting unique tastes to appeal to consumers seeking specific flavor experiences. ### Sectors Adopting This - **Food Manufacturing:** Innovating in food production to create unique and captivating flavor combinations. - **Retail:** Utilizing exclusive product releases to drive foot traffic and increase sales. - **Marketing and Branding:** Leveraging co-branded partnerships to enhance brand recognition and consumer loyalty. ## Related on Trend Hunter - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md) - [Peanut Flour Baking Mixes](https://www.trendhunter.com/trends/pb2-pantry.md) - [Indulgent Collaboration Cakes](https://www.trendhunter.com/trends/reeses-chocolate-peanut-butter.md) - [Branded Chocolate Baking Mixes](https://www.trendhunter.com/trends/ghirardelli-brownie-cookie-bar-mix.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Seasonal Soft-Baked Cookie Mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix.md) - [Extra-Chocolatey Cookie Mixes](https://www.trendhunter.com/trends/double-chocolate-chip-cookie-mix.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md)