# Seasonal Peanut Butter Pies Reese's Unveils the Frozen Peanut Butter Crème Pie for Thanksgiving By Kanesa D | Published 2024-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-2 References: [allrecipes](https://www.allrecipes.com/reeses-and-hersheys-pies-2024-8731269) & [hersheyland](https://www.hersheyland.com/reeses)  [Reese's](https://www.trendhunter.com/trends/peanut-butter-pies) is introducing a new Thanksgiving dessert to delight fans of the brand this holiday season. The new Reese’s Frozen Peanut Butter Crème Pie is a unique treat that Hershey’s cocoa-infused pastry crust, giving a subtly sweet, chocolatey base that perfectly complements the creamy peanut butter filling. A thick layer of peanut butter crème and whipped cream is at the center of the pie, adding a decorative touch to the festive treat. Topping off this decadent dessert is a generous sprinkle of chopped Reese’s Peanut Butter Cups. Arriving alongside the new Reese's pie are the [Hersey's](https://www.trendhunter.com/trends/ground-up-and-hersey) Chocolate Creme Pie, Mounds Coconut Creme Pie, and Heath Toffee Apple Pie. These treats will be launched at select retailers across the U.S. Image Credit: Reese's ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 63% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Desserts:** Holiday-themed desserts like the Reese's Frozen Peanut Butter Crème Pie cater to seasonal market demands, providing a unique twist on traditional festive treats. - **Branded Ingredient Innovations:** Using branded ingredients such as Hershey’s cocoa in the crust introduces new flavor profiles, enhancing brand loyalty and customer intrigue. - **Frozen Confectionery Delights:** Frozen desserts like the Reese's Peanut Butter Crème Pie highlight the growing consumer interest in pre-made frozen treats that offer convenience and indulgence. ### Industries Being Reshaped - **Food and Beverage:** The Food and Beverage industry benefits from innovative holiday-themed desserts that attract seasonal buyers with limited-time offerings. - **Retail:** Retail industry gains from exclusive, limited-edition products like Reese’s holiday pies that drive foot traffic and spur spontaneous purchases. - **Frozen Foods:** The Frozen Foods industry showcases growth potential with innovative, ready-to-eat desserts that combine premium ingredients and festive appeal. ## Related on Trend Hunter - [Autumnal Peanut Butter Pies](https://www.trendhunter.com/trends/peanut-butter-pies.md) - [Chocolate Peanut Butter Pies](https://www.trendhunter.com/trends/peanut-butter-pie-made-with-reeses.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md) - [Frozen Candy-Inspired Treats](https://www.trendhunter.com/trends/peanut-butter-dessert-cups.md) - [Bite-Sized Chocolate Pumpkins](https://www.trendhunter.com/trends/reeses-peanut-butter-pumpkins.md) - [Plant-Based Nut Butter Pies](https://www.trendhunter.com/trends/chocolate-peanut-butter-crunch-pie.md) - [Cross-Branded Cheesecake Desserts](https://www.trendhunter.com/trends/reeses-peanut-butter-cheesecake.md) - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md)