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# Slick Postal Service-Inspired Fashion
Reese Cooper's Offerings for Spring/Summer 2020 are Chic

By Kalin Ned | Published 2019-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reese-cooper2
References: [hypebeast](https://hypebeast.com/2019/6/reese-cooper-spring-summer-2020-collection-lookbook-how-a-letter-travel-postal-service) & [reese-cooper](https://reese-cooper.com)

Reese Cooper debuts his latest designs for the Spring/Summer 2020 season. The silhouettes definitely communicate a strong rustic charm that is only highlighted by expert tailoring, choice of materials and combination of garments.

For Spring/Summer 2020, Reese Cooper takes stylistic cues from the [U.S. Postal Service](https://www.trendhunter.com/trends/polo-shirt-campaign) -- namely for the graphics and prints, instilling the collection with a rather patriotic vibe. In addition, the capsule calls attention to a "hand-painted camo design [that] makes up a custom fabric." This is a nice, personable touch by Reese Cooper. The silhouettes themselves are quite [utilitarian and militant](https://www.trendhunter.com/trends/apresse-2026) in some cases. The recurring checkered motif, especially on the trousers, make the designs a little bit more accessible, laid-back and sophisticated.

In addition, Reese Cooper's Spring/Summer 2020 collection boasts garments made with recycled paper and cotton where possible.

Photo Credits: [Charlie Giannetti](https://www.instagram.com/cgiannetts/?hl=en)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 63% | Activity: 56% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Postal-inspired Fashion:** Opportunity for postal brands to collaborate with fashion designers to create sustainable and patriotic collections.
- **Hand-painted Camo:** Potential for artists to collaborate with fashion designers and create custom fabrics using unique techniques like hand-painting.
- **Sustainable Materials:** A potential trend for all fashion brands to explore the use of sustainable materials such as recycled paper and cotton for their collections.

### Industries Being Reshaped

- **Fashion:** The incorporation of unique but traditional themes such as the Postal Service might be a strategy that brands may explore in maintaining customer engagement and interest
- **Postal and Delivery Services:** Opportunity for postal brands to explore collaborations with fashion designers to showcase their brand and create new revenue streams
- **Art:** The use of unique techniques like hand-painting fabric might become a trend in creating unique materials in the fashion industry.

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