# Art Directed Falling Editorials This Reese Cooper Photoshoot Harbors an Interesting Approach By Kalin Ned | Published 2019-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reese-cooper1 References: [hypebeast](https://hypebeast.com/2019/3/reese-cooper-ss19-editorial) & [reese-cooper](https://reese-cooper.com/) The editorial for the Spring/Summer 2019 collection by Reese Cooper is quite interesting and unconventional. The photoshoot circles around the theme of falling and is completed in partnership with long-time collaborator Jakob Hetzer. The images spotlight Reese Cooper's [men's and women's apparel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) for the season. However, it is somewhat difficult to survey the aesthetics and peculiarities of the products as the stylishly consistent editorial overpowers them — intentionally, of course. The Reese Cooper Spring/Summer 2019 lookbook is shot and directed by the Los Angeles-based designer himself. The photographs feature [dynamic, often blurry, images](https://www.trendhunter.com/trends/undercover-5) of the models who are captured mid-fall. The entire composition bears strong ties to nostalgia and alludes to a 90s-inspired era. Consumers are able to cop the collection online at Reese Cooper, SSENSE and SELFRIDGES. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 78% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unconventional Photoshoots:** Opportunity for brands to create unique and memorable visuals that stand out from traditional editorials. - **Nostalgia-inspired Fashion:** Potential for brands to tap into the 90s aesthetic and create collections that evoke feelings of nostalgia. - **Direct-to-consumer Sales:** Opportunity for brands to reach consumers directly through online platforms, bypassing traditional retail channels. ### Who This Affects Most - **Fashion:** Fashion brands can explore innovative photoshoot concepts and nostalgic designs to differentiate themselves in the market. - **Online Retail:** Online retailers can benefit from partnerships with designers and brands that offer direct-to-consumer sales. - **Photography:** Photographers can experiment with unconventional techniques and themes to create visually stunning and memorable editorials. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)