# Vintage Green Collaborative Denim Reese Cooper Showcases Upcoming Collaboration with Levi's By Amy Duong | Published 2022-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reese-cooper-1 References: [hypebeast](https://hypebeast.com/2022/6/reese-cooper-levis-collaboration-teaser-info) Los Angeles-based designer Reese Cooper introduces a quick look at his upcoming collaborative project done alongside [Levi's](https://www.trendhunter.com/trends/cobranded-jeans) for the season. The designer is known for his strong inspiration for [vintage aesthetics](https://www.trendhunter.com/trends/repossessed-climb-jeans), blending perfectly with Americana themes and outdoor environments. Now joining with Levi's, it makes perfect sense in terms of both efforts' design language. The jacrons are designed in a rich green hue and detailed with co-branding accents along with "RCI" tags that made their first appearance last summer season. The jeans are designed in the same color palette as the fabric tags with a monochromatic forest green look that is also simultaneously referencing the brand's commitment to a more sustainable future. It is set to launch later this year. Image Credit: Reese Cooper ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Collaborations:** There is an opportunity for fashion brands to collaborate and create vintage-inspired products that appeal to consumers that have a love for nostalgia and sustainability. - **Monochromatic Color Palettes:** The use of a single color in a product can create a powerful and cohesive brand identity that can differentiate a product from competitors. - **Sustainable Fashion:** There’s an opportunity for brands to create collaborative and sustainable denim products which can appeal to consumers concerned about the environmental impact of traditional denim production. ### Sectors Adopting This - **Fashion Design:** Fashion designers can explore vintage and sustainable collaborations to create unique products that appeal to consumers looking for eco-friendly fashion. - **Outdoor Brands:** Outdoor brands can collaborate with fashion brands to create products that can withstand outdoor conditions, while appealing to consumers that desire sustainable and environmentally friendly products. - **Sustainable Apparel Manufacturing:** There's an opportunity to manufacture denim in a sustainable manner that appeals to eco-conscious consumers and supports the fashion industry's move towards sustainability. ## Related on Trend Hunter - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Wide Denim Collaborative Capsule](https://www.trendhunter.com/trends/super-wide-v2.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md)