# Adult Child Moving Promotions Yelp is Giving Parents $2,000 to Help "Re-Empty their Nest" By Grace Mahas | Published 2020-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reempty-the-nest References: [reemptythenest](https://www.reemptythenest.com/) The global pandemic prompted many individuals to move back in with their parents–either to save money or due to closures of college campuses. To help these "[adult children](https://www.trendhunter.com/trends/wayback-burgers-promotion)" get back out there on their own and to give parents back their space, [Yelp](https://www.trendhunter.com/trends/limited-edition-wallpaper) is offering to pay $2,000 worth of moving costs in order to help "Re-Empty the Nest." As part of the Re-Empty the Nest fund, Yelp will award select users a $2,000 gift card that can be used at their discretion: "to cover [moving expenses, cleaning services](https://www.trendhunter.com/trends/list-to-1k) related to the move, or other pros to make the transition easier, like a handyman, landscaper, or plumber." Hopeful recipients can enter to win the fund online by telling Yelp they you want to re-empty their nest or why they’re ready to leave the nest. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Moving Cost Assistance:** The trend of companies offering financial assistance for moving costs presents opportunities for disruptive innovation in the relocation industry. - **Transition Services:** The trend of providing services like cleaning, handyman work, and landscaping to ease the moving transition opens up possibilities for disruptive innovation in the home services industry. - **Returning to Independence:** The trend of adult children moving back out on their own after living with their parents during the pandemic creates opportunities for disruptive innovation in the rental housing market. ### Where This Applies - **Relocation Services:** The relocation services industry can leverage the trend of moving cost assistance to develop innovative solutions that make moving more affordable and accessible for individuals and families. - **Home Services:** The home services industry can explore the trend of providing additional transition services to create disruptive innovations that simplify and enhance the moving process for customers. - **Rental Housing:** The rental housing industry can capitalize on the trend of adult children returning to independence by developing innovative rental options and tailored services that cater to this specific market segment. ## Related on Trend Hunter - [Date Night Gift Cards](https://www.trendhunter.com/trends/babysitter-on-valentines-day.md) - [Employee Resignations Campaigns](https://www.trendhunter.com/trends/souldboost.md) - [Branded Daylight Savings Giveaways](https://www.trendhunter.com/trends/eggo-gives-tired-parents-the-morning-off-with-a-babysitter.md) - [Rested Parent Programs](https://www.trendhunter.com/trends/sleep-ambassador-program.md) - [Parent-to-Parent Marketplaces](https://www.trendhunter.com/trends/blossoms.md) - [Boomer-Style Rent Giveaways](https://www.trendhunter.com/trends/boomer-blocker.md) - [Destination Review Jobs](https://www.trendhunter.com/trends/edubirdie.md) - [Caregiver Credit Cards](https://www.trendhunter.com/trends/dyper-card.md) - [Graduation-Themed Seltzer Giveaways](https://www.trendhunter.com/trends/nutrl.md)