# Enchanting Couture Campaigns The Latest Reem Acra Advertorial Features Whimsical Scenery By Jana Pijak | Published 2015-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reem-acra-ad References: [designscene.net](http://www.designscene.net/2015/09/isabelle-nicolay-reem-acra.html) & [anlestudio](http://www.anlestudio.com) Isabelle Nicolay fronts the latest Reem Acra ad campaign for 2015. The model is lensed amidst a whimsical forest setting and resembles a character from a fairytale. Lensed by photographer An Le, Isabelle dons a wardrobe of body-hugging and flowing couture staples -- from strapless dresses to semi-sheer bridal gowns that are a modern take on the classic wedding day ensemble. The latest Reem Acra ad campaign brings enchanting imagery to life and boasts art direction by Deborah Moses who collaborates with set designer Jenevieve. Styling for this campaign is courtesy of Juli Alverez who complements a series of natural and feminine beauty looks -- conceived by Elsa Canedo and Deanna Melluso -- with her selection of striking and handmade garments. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Whimsical Fashion:** Opportunity for designers to incorporate fantasy and storytelling elements into their collections. - **Modern Bridalwear:** Chance for bridal designers to create contemporary interpretations of traditional wedding attire. - **Enchanted Campaigns:** Potential for brands to create captivating and fantastical ad campaigns that transport viewers to magical worlds. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for fashion designers to push the boundaries of creativity and create unique, whimsical designs. - **Bridal Industry:** Opportunity for bridal designers to offer modern, unconventional wedding attire that appeals to contemporary brides. - **Advertising and Marketing:** Chance for marketers to utilize enchanting and imaginative visuals to engage audiences and create memorable campaigns. ## Related on Trend Hunter - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)