# Social Video Creators Tools Meta Announces the Launch of All New Creators Tools for Reels By Niko Pajkovic | Published 2022-06-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reels References: [theverge](https://www.theverge.com/2022/6/3/23153037/instagram-reels-facebook-meta-creators-video-editing)  Meta, formerly [Facebook](https://www.trendhunter.com/trends/meta-5), has announced that it is launching an all-new set of creator tools for Reels, the short video-sharing feature used by [Instagram](https://www.trendhunter.com/trends/instagram-edits) and Facebook. Overall, the new suite of tools intends to make it easier for users to create and edit short video clips, enabling them to produce on-the-fly content. With the updates, Instagram users will now be able to import audio directly from their camera rolls into their reels. In addition, Reels will now support longer 90-second clips and will incorporate the use of playful, interactive stickers. As for editing, the new tools will allow creators to cut clips from live streams. No doubt, Meta's investment in Reels represents an effort to combat the increasing dominance of [TikTok](https://www.trendhunter.com/trends/autoposts-ai) within the social video-sharing space. Image Credit: Meta ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Short Video Creation:** Opportunity to innovate new features for short-form video creation and editing. - **Audio Integration:** Opportunity to integrate audio from external sources for short-form video content. - **Live Streaming Editing:** Opportunity to develop new editing options for live stream content tapping into short-form video creation. ### Where This Applies - **Social Media:** Opportunity for social media platforms to add features that enhance short-form video creation. - **Mobile Apps:** Opportunity for mobile app developers to create apps and tools that make short-form video creation and editing more accessible. - **Digital Content Creation:** Opportunity for digital content creators to adopt new tools and upcoming features to produce creative and engaging short-form video content for their brand or business. ## Related on Trend Hunter - [Social Video Editing Features](https://www.trendhunter.com/trends/meta-5.md) - [Easy-to-Use Content Editing Apps](https://www.trendhunter.com/trends/instagram-edits.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Social Media Entertainment Apps](https://www.trendhunter.com/trends/instagram-reels-fire-tv-app.md) - [Sticker-Creating Social Tools](https://www.trendhunter.com/trends/instagram-7.md) - [Short-Form Video Tools](https://www.trendhunter.com/trends/autoposts-ai.md) - [Lifelike 3D Metaverse Avatars](https://www.trendhunter.com/trends/3d-avatars.md) - [Creator-Focused Video Editing Apps](https://www.trendhunter.com/trends/story-studio.md) - [Instagram NFT Features](https://www.trendhunter.com/trends/instagram.md)