# Tree-Free Toilet Paper Partnerships DTC Brand Reel Announced New Partnership with with Target By Grace Mahas | Published 2021-07-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reel References: [prnewswire](https://www.prnewswire.com/news-releases/direct-to-consumer-brand-reel-enters-retail-with-target-partnership-301311788.html) & [reelpaper](https://reelpaper.com/) IN an effort to reach more consumers, sustainable, tree-free toilet paper brand Reel announced a new strategic partnership with Target. The move puts the toilet paper brand as Target's first completely [plastic-free, tree-free bamboo toilet paper](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper) in the brand's lineup. Reel's eco-friendly toilet paper will be sold in a specialty 12-pack, exclusively at over 200 Target stores nationwide as well as online at [Target.com](https://www.trendhunter.com/trends/cabinet-health). According to the brand, each 12-pack purchased "helps to reduce the 27,000 trees that are cut down every day to make toilet paper." Derin Oyekan, Reel Co-Founder, commented on the partnership, stating: "Reel's mission has always been to fight deforestation caused by daily consumable paper products. A majority of paper products sold in retail are still made from virgin fiber, contributing to the acceleration of climate change. The retail expansion will be a critical element of Reel's growth strategy over the next few years, and we're excited to partner with Target to help achieve this and reach more consumers for a greater impact." Image Credit: Reel ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Toilet Paper:** The eco-friendly toilet paper trend is disrupting the traditional toilet paper industry, with an increasing focus on sustainability and deforestation issues. - **Retail Expansion:** Eco-friendly toilet paper brands are partnering with big retailers to expand their reach and increase their customer base. - **Plastic-free Packaging:** Toilet paper brands are shifting towards more sustainable packaging options, such as plastic-free and tree-free packaging. ### Where This Applies - **Retail Industry:** The retail industry has a huge opportunity to partner with eco-friendly toilet paper brands, catering to consumers' growing sustainability concerns. - **Paper Industry:** Traditional paper manufacturers may need to adapt to rising demand for sustainable toilet paper options. - **Packaging Industry:** The packaging industry is being disrupted by the shift towards more sustainable packaging options, with demand for plastic-free and tree-free packaging on the rise. ## Related on Trend Hunter - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Bamboo Paper Product Expansions](https://www.trendhunter.com/trends/the-good-roll-products.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Eco Retailer-Supporting Programs](https://www.trendhunter.com/trends/retail-consumer-connection.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Exclusive Retailer Cleaning Products](https://www.trendhunter.com/trends/branch-basic-products.md)