# Ultra-Luxury Cinema Experiences Emaar Entertainment's Reel Cinemas are Elevated with Food and Tech By Laura McQuarrie | Published 2018-09-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reel-cinemas References: [prnewswire](https://www.prnewswire.com/news-releases/emaar-entertainment-launches-the-most-luxurious-cinema-experience-in-the-world-in-dubai-836292389.html) & [reelcinemas.ae](http://www.reelcinemas.ae/) Emaar Entertainment's '[Reel Cinemas](https://www.trendhunter.com/trends/the-reel-store)' in Dubai are out to create luxury experiences that are elevated by technological innovations, high-end amenities and premium services—to deliver on all of this, Reel Cinemas partnered with [Dolby Cinema](https://www.trendhunter.com/trends/marantz), ScreenX and international restaurateur Guy Fieri. At the Reel Cinemas, located in the Dubai Mall, guests are treated to the comfortable [Platinum Suites](https://www.trendhunter.com/trends/bayonetta-origins) with personalized butler services a Dine-in Cinema with a signature menu from Guy Fieri and the first ScreenX to be found in the Middle East. As going to the movies is more than just about seeing a film, Reel Cinemas is aiming to reshape moviegoing into a lifestyle experience. Around the world, many innovative cinema concepts are launching that see theaters transformed into everything from comfortable lounges to playgrounds to attract a new kind of movie-goer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Cinema Experiences:** The trend of providing luxury cinema experiences by incorporating technological innovations, high-end amenities, and premium services presents disruptive innovation opportunities in the entertainment industry. - **Personalized Services:** The trend of offering personalized services, such as butler service and customized menus, in cinema settings opens up disruptive innovation opportunities for the hospitality and food industries. - **Transformed Movie Theaters:** The trend of transforming movie theaters into innovative spaces, like comfortable lounges or playgrounds, represents disruptive innovation opportunities in the real estate and experiential entertainment sectors. ### Sectors Adopting This - **Entertainment Industry:** The entertainment industry has the opportunity to disrupt traditional movie-going experiences by incorporating technological advancements and creating ultra-luxury cinema experiences. - **Hospitality Industry:** The hospitality industry has the potential to disrupt traditional cinema experiences by providing personalized services, such as butler service and customized menus, to enhance the overall movie-watching experience. - **Food Industry:** The food industry can disrupt the cinema experience by collaborating with movie theaters to offer signature menus and unique dining options, providing an elevated culinary experience for movie-goers. ## Related on Trend Hunter - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Indulgent Cinema Screenings](https://www.trendhunter.com/trends/indulgent-with-gu.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Cinematic Projector Devices](https://www.trendhunter.com/trends/xgimis-horizon-max.md) - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Spicy Cinema Snack Menus](https://www.trendhunter.com/trends/amc-theatres-summer-of-spice.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md)