# Reefer Skateboards Cheech and Chong Skateboards Become Part of High Society By Trenton Millar | Published 2012-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reefer-riders-cheech-and-chong-skateboards-become-part-of-high-society References: [radcollector](http://www.radcollector.com/news/2012/07/05/flip-x-cheech-chong-cruiser-boards/) & [nhsfunfactory](http://www.nhsfunfactory.com/item/11112722/flip/9.3inx36in-Cheech-and-Chong-Shred-Sled-Cruzer) FLIP Skateboards has introduced two [Cheech and Chong Skateboards](https://www.trendhunter.com/trends/limitededition-skateboard-deck). Cheech and Chong are everyone's favorite [reefer-smoking duo](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club) (unless you prefer Harold and Kumar, I guess.) These skateboards break barriers by proving that not every pot-smoker is lazy -- some skateboard. The two new designs -- El Cigarro and Shred Sled -- both capture the spirit of Cheech and Chong. [Smoke billows](https://www.trendhunter.com/trends/thch-disposable-vape) are on the underside of the boards with cartoon depictions of the title characters bringing a dazed smile to rider's face. The Cheech and Chong skateboards come with everything that one needs to begin cruising around town immediately, but certain products to help supplement cruising time are sold separately. Today's skateboarding generation may be too young to remember when Cheech and Chong debuted, but it is obvious that the pair have a staying power that transcends their films. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Skateboarding Merchandise:** Opportunity to create and market unique skateboard designs inspired by popular culture icons. - **Nostalgic Pop Culture:** Opportunity to tap into the nostalgia of famous characters from the past and incorporate them into modern products. - **Lifestyle Branding:** Opportunity to build a brand that represents a specific lifestyle and resonate with target consumers. ### Industries Being Reshaped - **Skateboard Industry:** Disruptive innovation opportunity to introduce new, unique skateboard designs that appeal to a broader customer base. - **Entertainment Industry:** Disruptive innovation opportunity to leverage popular culture icons to create unique merchandise and products. - **Fashion Industry:** Disruptive innovation opportunity for fashion brands to incorporate nostalgic pop culture references into their designs and collections. ## Related on Trend Hunter - [Comedy Duo Cannabis Chews](https://www.trendhunter.com/trends/cheech-chong-cruise-chews.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Lounge Chair-Inspired Skateboards](https://www.trendhunter.com/trends/eames-lounge-cruiser.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Colorful Cannabis Brands](https://www.trendhunter.com/trends/colorful-cannabis-brand1.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Bright Collaborative Skate Sneakers](https://www.trendhunter.com/trends/skate-rowley.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md)