# Purse-Infused Flip-Flops Reef Stash Sandals Lets You Keep Your Personal Items at Foot's Reach By Nikki Taylor | Published 2012-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reef-stash-sandals References: [hiconsumption](http://hiconsumption.com/2012/10/reef-waterproof-stash-sandals/) & [amazon](http://www.amazon.com/Reef-Mens-Stash-Sandal/dp/B001NPEJ4O?tag=trenhunt0f-20) If you find yourself out on the beach in your swim suit and you don't have any pockets to store your valuables, think about investing in the Reef Stash Sandals. These shoes include a [secret compartment](https://www.trendhunter.com/trends/planbok-floating-waterproof-wallet) at the back of the heel that unveils out a rectangular shelf when pulled out. The shelf is able to hold credit cards, folded money and even your keys for safe keeping. The good news about the Reef Stash Sandals is that they are also [waterproof](https://www.trendhunter.com/trends/waterproofshoe). The footwear is made of synthetic Nubuck and help in the shape of a flip flop. The Reef Stash Sandals also include an EVA foot bed to so that you can take the stress off your feet as you carry around your money in secret. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Footwear with Secret Compartments:** The footwear industry can explore the opportunity to develop more products that incorporate secret compartments for safekeeping of personal items. - **Waterproof Personal Item Storage:** The waterproof industry can innovate in developing more products with secret waterproof compartments that can be used to store personal items like the Reef Stash Sandals. - **Multi-functional Accessories:** The fashion industry can explore multi-functional accessories that can be used for their aesthetics as well as functionality like the Reef Stash Sandals. ### Who This Affects Most - **Footwear:** The footwear industry can explore the opportunity to develop more products that incorporate secret compartments for safekeeping of personal items. - **Waterproof:** The waterproof industry can innovate in developing more products with secret waterproof compartments that can be used to store personal items like the Reef Stash Sandals. - **Fashion:** The fashion industry can explore multi-functional accessories that can be used for their aesthetics as well as functionality like the Reef Stash Sandals. ## Related on Trend Hunter - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Backless Comfort Shoes](https://www.trendhunter.com/trends/moondeck.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Lifestyle Foam-Based Sandals](https://www.trendhunter.com/trends/new-balance-sandal.md) - [Lightweight Marine-Inspired Sandals](https://www.trendhunter.com/trends/hyperport-h2-sandal.md)