# Love-Inspired Sandals Reef Canada Unveiled Summer Footwear Options as Valentine's Day Approaches By Elena Rahman | Published 2022-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reef-canada References: [reef](https://reef.ca/products/reef-women-reef-seas-x-opi-strawberry-margarita) [Reef Canada](https://www.trendhunter.com/trends/reef-x-ebony-beach-club) is gearign up for the biggest celebration of love -- Valentine's Day -- with two new sandal styles to spread some love with the special people in your life. The footwear brand is known for its comfortable shoes and styles for the entire family. This year, the brand is inspired by love and the sunny days ahead with [two new flip-flop shoes](https://www.trendhunter.com/trends/printed-sandal). To show special appreciation to the women around you, Reef Canada partnered with [OPI](https://www.trendhunter.com/trends/opi-celebrated) to create the Reef Seas x OPI sandal. The iconic collaboration is colored in a strawberry shade, reminnniscent of a strawberry margarita. In addition, the collaboration features OPI's best-selling shades to help customers match their toes with the love-inspired sandals. For kids, the brand launched the Reef's Kids Ahi sandal, featuring a faux leather strip. Image Credit: Reef ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 31% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Love-inspired Fashion:** Fashion brands can create new product lines for different holidays, making people feel more connected to the brand and its values. - **Collaborative Marketing:** Collaborating with other companies or industries can create increased brand awareness and help reach different target audiences. - **Family-friendly Style:** Creating styles that cater to different members of the family can increase brand loyalty and create a sense of community around the brand. ### Industries Being Reshaped - **Footwear:** Creating collaborations with popular brands or partners can increase customer interest in new product lines and boost sales. - **Beauty:** Partnering with fashion brands can create new opportunities for beauty brands to showcase their products and reach a wider audience. - **Children's Products:** Create styles for children that cater to their desires and preferences to keep them engaged and loyal to the brand as they grow older. ## Related on Trend Hunter - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Romance-Inspired Comfortable Footwear](https://www.trendhunter.com/trends/lastminute-valentines-day.md) - [Valentines-Inspired Clog Designs](https://www.trendhunter.com/trends/crocs-5.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Valentine's Day-Themed Footwear Campaigns](https://www.trendhunter.com/trends/valentines-lookbook.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md)