# Spiked Ginger Ales Reed's First 'Hard Ginger Ale' Line Includes Four Fruity Flavors By Niko Pajkovic | Published 2022-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeds References: [bevnet](https://www.bevnet.com/spirits/2022/reeds-debuts-spiked-ginger-ale) & [drinkreeds](https://drinkreeds.com/)  Reed’s, Inc., a leading all-natural ginger beer brand, has announced the launch of a new line of alcoholic beverages called 'Reed's Hard Ginger Ale.' The new line takes Reed's signature 'REAL Ginger Ale' range and adds alcohol into its [award-winning formula](https://www.trendhunter.com/trends/peach-mango-ginger-ale). As a result, each can of Reed's Hard Ginger Ale contains a 5% ABV while arriving at just 100 calories. The new range will include four main flavors: Cherry Lime, Pineapple Coconut, Watermelon Strawberry, and Mango. “Our research indicates that sixty-five percent of consumers use ginger ale as a cocktail mixer, and 80% of those people are interested in a [convenient RTD option](https://www.trendhunter.com/trends/social-pop-hard-soda). Formulating our, Hard Ginger Ale was a natural next step to elevate our current ginger beverage lineup,” said Norman Snyder, CEO of [Reed’s Inc.](https://www.trendhunter.com/trends/zero-sugar-stormy-mule) Image Credit: Reed’s, Inc. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcoholic Ginger Beverages:** Reed's new line of hard ginger ale represents a growing trend towards alcoholic versions of traditionally non-alcoholic beverages. - **Ready-to-drink Cocktail Mixers:** The popularity of ginger ale as a cocktail mixer represents an opportunity for the development of ready-to-drink options to meet consumer demand. - **Low-calorie Alcoholic Beverages:** Reed's Hard Ginger Ale, with just 100 calories per can, is part of a larger trend towards low-calorie alcoholic drinks. ### Industries Being Reshaped - **Beverage Industry:** The launch of Reed's Hard Ginger Ale represents an opportunity for beverage manufacturers to capitalize on the growing demand for unique and convenient alcoholic beverage options. - **Alcohol Industry:** Reed's entry into the alcohol industry with its hard ginger ale line represents an innovative new product offering within this industry. - **Health & Wellness Industry:** Low-calorie alcoholic beverages like Reed's Hard Ginger Ale could disrupt the health and wellness industry by offering a low-calorie alternative to traditional alcoholic beverages. ## Related on Trend Hunter - [RTD Stormy Ginger Beers](https://www.trendhunter.com/trends/zero-sugar-stormy-mule.md) - [Alcohol-Infused Ginger Beers](https://www.trendhunter.com/trends/bundaberg.md) - [Ginger Ale Campaigns](https://www.trendhunter.com/trends/reeds-real.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [High-ABV Sparkling Waters](https://www.trendhunter.com/trends/riki-spirits.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Better-For-You Hard Sodas](https://www.trendhunter.com/trends/owls-brew-spiked-pop.md)