# Ginger Ale Campaigns Reed’s REAL Ginger Ale Is Offering a Promotional Price for Ginger Ale Day By Elena Rahman | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeds-real References: [drinkreeds](https://drinkreeds.com/products/)  [Reed’s](https://www.trendhunter.com/trends/zero-sugar-stormy-mule) REAL Ginger [Ale](https://www.trendhunter.com/trends/peach-mango-ginger-ale) is helping consumers celebrate National Ginger Ale Day. The celebration will occur on March 113th, and the beverage company is gearing up to offer a new promotional campaign to consumers. Reed's is America's #1 ginger brand and is made with 2,000 mg of real ginger, without artificial flavoring. This year, for the ginger celebration, Reed’s REAL Ginger Ale is offering consumers 20% off its products sitewide on its e-commerce platform. To redeem the reduced pricing, customers can enter the code GINGER20. The brand prides itself on its natural ingredients. Additionally, the [ginger ale beverage](https://www.trendhunter.com/trends/poppi-ginger-fizz) is available in two crisp, clean varieties: the Original and the Zero-Sugar options. Both varieties are delicious on their own or mixed into a cocktail. Image Credit: Reed's REAL Ginger Ale ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 1% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **National Ginger Ale Day Celebrations:** Reed's REAL Ginger Ale's promotional campaign for National Ginger Ale Day may inspire other beverage companies to create similar campaigns. - **Growing Demand for Natural Ingredients:** Reed's REAL Ginger Ale's focus on natural ingredients provides an opportunity for other beverage brands to cater to health-conscious consumers. - **E-commerce Sales Promotions:** Reed's REAL Ginger Ale's sitewide promotion may inspire other e-commerce brands to offer similar discounts on special occasions. ### Who This Affects Most - **Beverage Industry:** The promotional campaign for National Ginger Ale Day shows opportunities for growth in the beverage industry. - **Natural Foods Industry:** Reed's REAL Ginger Ale's focus on natural ingredients presents an opportunity for growth in the natural foods industry. - **E-commerce Industry:** The sitewide promotion by Reed's REAL Ginger Ale shows potential in e-commerce sales for the beverage industry. ## Related on Trend Hunter - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [RTD Stormy Ginger Beers](https://www.trendhunter.com/trends/zero-sugar-stormy-mule.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Fiber-Rich Ginger Ales](https://www.trendhunter.com/trends/ginger-ale.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Refreshing Iconic Soda Cocktails](https://www.trendhunter.com/trends/holiday-hosting.md) - [Sparkling Ginger Drinks](https://www.trendhunter.com/trends/sparkling-ginger-drink.md) - [Ginger Chamomile Sparkling Beverages](https://www.trendhunter.com/trends/ginger-chamomile-sparkling-beverage.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md)