# Punchy Coco-Fiber Doormats Sustainable Company Reed Wilson Design Has a Sense of Humor By Tiana Reid | Published 2013-01-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/reed-wilson-design References: [designedgood](http://www.designedgood.com/products/holla-doormat) & [reedwilsondesign](http://reedwilsondesign.com/) The man behind Reed Wilson Design (RWD) is obviously Reed Wilson, a 3D and furniture designer who did his Bachelor of Fine Arts in Furniture Design from Rhode Island School of Design and his Master's of Fine Arts in 3D Design from Cranbrook Academy of Art. His doormats are made from a blend of [natural coco-fibers](https://www.trendhunter.com/trends/crossover-rug-collection) and [recycled vinyl](https://www.trendhunter.com/trends/know-new-plastic) but most of all, perhaps, at least from a selling point of view, they have a sense of humor. From "THE NEIGHBORS HAVE BETTER STUFF" to simply "HOLA" and "HOLLA," guests will know exactly what they're getting themselves into when they stop by your home. The sustainable business' websites says that "Reed Wilson Design focuses on domestic objects that simultaneously invoke deep thoughts and giggles." **Contact Information** Reed Wilson Design [website](http://reedwilsondesign.com/) RWD on [Facebook](https://www.facebook.com/ReedWilsonDesign) RWD on [Twitter](https://twitter.com/R_W_D_) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Doormats:** Disruptive innovation opportunity: Develop doormats made from sustainable materials with a touch of humor to appeal to eco-conscious consumers. - **Humorous Home Decor:** Disruptive innovation opportunity: Create a line of domestic objects that combine humor and functionality to bring joy and laughter into people's homes. - **Thought-provoking Design:** Disruptive innovation opportunity: Design objects that not only serve their practical purpose but also encourage deep thoughts and contemplation in users. ### Sectors Adopting This - **Home Decor:** Disruptive innovation opportunity: Explore new materials and designs to create unique and humorous home decor products that stand out in the market. - **Eco-friendly Products:** Disruptive innovation opportunity: Develop a range of sustainable products, such as eco-friendly doormats, to cater to the growing demand for environmentally conscious options. - **Gift and Novelty Items:** Disruptive innovation opportunity: Introduce funny and thought-provoking products into the gift and novelty industry, targeting consumers who value unique and entertaining items. ## Related on Trend Hunter - [Pawprint-Adorned Door Mats](https://www.trendhunter.com/trends/pawprint-door-mat.md) - [Colourfully Woven Bath Mats](https://www.trendhunter.com/trends/bath-mat-collection.md) - [Female-Celebrating Indoor Mats](https://www.trendhunter.com/trends/iconic-women-collection.md) - [Sustainable Rug Exhibitions](https://www.trendhunter.com/trends/fellow-metamorphosis-of-a-rug.md) - [Industrial Sculptural Door Wedges](https://www.trendhunter.com/trends/universal-door-wedge.md) - [Luxury Utlity Artful Floorwear](https://www.trendhunter.com/trends/revvind-collection.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Eco-Friendly Dish Drying Mats](https://www.trendhunter.com/trends/ecofriendly-dish-drying-mat.md) - [Recycled Private-Brand Decor](https://www.trendhunter.com/trends/entrance-mat.md)