# Futuristic Fashion Art Films Reed + Rader Make a Flower Matrix By Davina Sinnatamby | Published 2014-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reed-rader References: [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/reed-and-rader-turn-a-fashion-spread-into-a-moving-3d-garden-utopia) & [vimeo](http://vimeo.com/88783891) GIF-experts and photographers Reed + Rader, also known as Pamela Reed and Matthew Rader, created a new 3D video that explores the world of [hyper-futuristic fashion](https://www.trendhunter.com/trends/the-future-is-not-set). The film is ninety seconds long and features model Sasha Dashchenko who's been placed into a [computer-made floral environment](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent). Essentially the film has the principal character fully submerged in a flower Matrix. The video is an exquisite paradox; a model is in a natural, serene flower-filled scene and yet it is all unnatural as the flowers aren't real. The film makes you question what is real and what is not as the camera sways back and forth capturing the digital flowers and Sasha's robotic movement. The film seamlessly blends [sci-fi and computer graphics with high-fashion](https://www.trendhunter.com/trends/fendi-and-mad-architects). Perhaps this is a small glimpse into the future of fashion; forget trying to find the perfect photo shoot location when you can create one on a computer. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 89% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-futuristic Fashion:** Opportunity for fashion brands to create innovative and otherworldly designs. - **Digital Fashion Environments:** Potential for designers to explore computer-generated landscapes and environments for fashion presentations and campaigns. - **Blending Sci-fi and Fashion:** Emerging trend of merging science fiction concepts with high-fashion visuals and narratives. ### Sectors Adopting This - **Fashion:** Fashion industry can leverage technology to create immersive and surreal experiences for consumers. - **Film:** Film industry has an opportunity to experiment with hyper-realistic computer-generated visuals in fashion-related productions. - **Technology:** Technology sector can collaborate with fashion brands to develop advanced digital tools and software for creating futuristic fashion visuals. ## Related on Trend Hunter - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)