# Crazy Clown Couture Reed+Rader Show Circus Styles for Pop Magazine By Rachel | Published 2009-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reed-rader-clown-pop-magazine References: [pipeline.refinery29](http://pipeline.refinery29.com/under_the_influence/the_pop_magazine_spiral_blog_c.php#more) & [hoponthespiralbitch](http://hoponthespiralbitch.com/) Pop Magazine teamed with Reed+Rader for a collection of images that are sure to scare those clown-a-phobes amongst us. The Reed+Rader shoot for Pop Magazine shows models dressed in [crazy colors](https://www.trendhunter.com/trends/kenny-scharf-and-axel), complete with painted white faces and giant hair. Looks like even clowns can be well dressed. **Implications** - Clowns are generally seen as a form of entertainment. With their [painted faces and bright clothing](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), clowns would definitely stand out in a crowd of dull and bland people. Society is looking for fun and excitement, with the embracing a [clown-like motif](https://www.trendhunter.com/trends/classic-clog-pennywise) on part of a company showing consumers that their brand is full of energy and life, drawing people in like a three-ring circus used to. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Clown-inspired Fashion:** Fashion brands can tap into the popularity of clowns by incorporating clown-like motifs and vibrant colors into their designs, offering consumers a fun and energetic aesthetic. - **Entertainment-themed Marketing:** Companies can attract consumers by embracing a circus-inspired theme in their marketing strategies, using vibrant visuals and playful imagery to create a sense of excitement and draw people in. - **Glamorous Circus Makeup:** Beauty brands have an opportunity to create clown-inspired makeup collections, offering consumers a bold and eccentric range of products that allow them to experiment with their looks. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate clown-like motifs and vibrant colors into their designs to offer consumers a fun and energetic aesthetic. - **Marketing and Advertising:** Companies can embrace a circus-inspired theme in their marketing strategies, using vibrant visuals and playful imagery to attract and engage consumers. - **Beauty:** Beauty brands can create clown-inspired makeup collections, offering consumers a bold and eccentric range of products to experiment with their looks. ## Related on Trend Hunter - [Horror Clown Clogs](https://www.trendhunter.com/trends/classic-clog-pennywise.md) - [Surreal Art Exhibitions](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md) - [Crypto-Luxury Fashion Pop-Ups](https://www.trendhunter.com/trends/collection-01s.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md)