# Eco Plant-Based Bodycare Reed + Gwen Makes Products That Go "Beyond Clean Beauty" By Laura McQuarrie | Published 2021-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reed-gwen References: [prnewswire](https://www.prnewswire.com/news-releases/avocado-green-mattress-launches-responsible-fashion-and-clean-beauty-brands-301403565.html) & [avocadogreenmattress](https://www.avocadogreenmattress.com/collections/reed-gwen-clean-beauty) Reed + Gwen is a new brand from Avocado Green Brands (also known for Avocado Green Mattress) and it's on a mission to go "beyond clean beauty." The [plant-based beauty products](https://www.trendhunter.com/trends/plantbased-beauty-products) from the brand are sustainable and transparent, safe and effective, plus they are made with little to no water in the USA. Potent natural ingredients from around the world are incorporated into [body care products](https://www.trendhunter.com/trends/hybrid-body-care-brand) like a body melt, body scrub, bath soak and body oil. Shea and avocado butter, reishi and sunflower seed wax are a few of the ingredients that can be found in the products, which are free from synthetic scents. One percent of all revenues from Reed + Gwen will be put towards supporting safe drinking water access for all in collaboration with [Water For People](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 79% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Bodycare:** Opportunity to disrupt the beauty industry with natural, safe, and sustainable body care products. - **Clean Beauty Products:** Making beauty products without synthetic scents appeals to consumers looking for non-toxic and organic products. - **Sustainable Manufacturing:** Incorporating sustainable production practices, such as using little to no water, can be an innovative move for the manufacturing industry. ### Who This Affects Most - **Beauty & Personal Care Industry:** Opportunity to meet the rising demand for natural, safe and eco-friendly beauty products and capture health-conscious consumers. - **Organic and Natural Food Industry:** Expanding into the body care industry with sustainably sourced organic ingredients can be a disruptive move in the food industry. - **Water Conservation Industry:** Eco-conscious manufacturers can collaborate with organizations like Water For People to create meaningful impact and initiate social change. ## Related on Trend Hunter - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Sustainable Dry Body Oils](https://www.trendhunter.com/trends/red-velvet-body-oil.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Organic Personal Care Brands](https://www.trendhunter.com/trends/ella-eden.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md)