# Timeless Contemporary Reed Diffusers Yankee Candle Debuts Its Reed Diffuser Just in Time for Fall By Grace Mahas | Published 2019-09-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reed-diffuser References: [yankeecandle](https://www.yankeecandle.co.uk/browse/home--car-air-fresheners/reed-diffusers/reed-diffusers/_/N-8i6) & [yankeecandle](https://www.yankeecandle.co.uk/browse/home--car-air-fresheners/reed-diffusers/reed-diffusers/_/N-8i6) In anticipation of the cool weather of fall, [Yankee Candle](https://www.trendhunter.com/trends/fantastical-fall-collection) has launched the Reed Diffuser to give you light and long-lasting scent. The elegant Reed Diffuser features a contemporary glass vessel design and a timeless wooden top. Consumers have an array of all-natural options to choose from for their desired scent, and most notably, [Yankee Candles](https://www.trendhunter.com/trends/yankee-candle-yc-collection) released two new, fall-themed scents including 'Dried Lavender & Oak,' which combines the smell of fresh wood with notes of warm lavender and 'Candlelit Cabin' that features a robust aroma profile with hints of rustic pine and warm spices. Yankee Candle's contemporary Reed Diffuser is the perfect addition to make any room smell like home and you can enjoy the delicious fragrance for up to 12 weeks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Natural Home Fragrances:** There is an increasing demand for natural and eco-friendly home fragrance options. - **Contemporary Design:** Brands that offer contemporary designs for home fragrance products have an edge in the market. - **Long-lasting Scents:** Consumers are looking for home fragrance products that provide long-lasting scents. ### Where This Applies - **Home Fragrance Industry:** There is a growing demand for natural, eco-friendly, and long-lasting home fragrances. - **Home Decor Industry:** Contemporary designs for home fragrance products are becoming more popular and can be incorporated into home decor trends. - **Eco-friendly Products Industry:** The demand for natural and sustainable home fragrance options presents opportunities for eco-friendly product companies. ## Related on Trend Hunter - [Quiet Luxury Candle Collections](https://www.trendhunter.com/trends/yankee-candle-yc-collection.md) - [Evocative Cool Weather Candles](https://www.trendhunter.com/trends/fantastical-fall-collection.md) - [Reed Diffuser Collection Launches](https://www.trendhunter.com/trends/reed-diffuser-collection.md) - [Minimalist Candle Collections](https://www.trendhunter.com/trends/yankee-candles-studio-collection.md) - [Waterless Fragrance Diffusers](https://www.trendhunter.com/trends/woodwick-radiance.md) - [Wellness-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-well-living.md) - [Long-Lasting Aromatic Reed Diffusers](https://www.trendhunter.com/trends/rose-reed-diffuser.md) - [Candle Jar Redesign Updates](https://www.trendhunter.com/trends/modern-candle-design.md) - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md)