# Reed Diffuser Collection Launches Ripple+ Expands with Design-Forward Diffusers By Georgia Wray Norsten | Published 2025-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reed-diffuser-collection References: [wwd](https://wwd.com/beauty-industry-news/wellness/ripple-expands-home-reed-diffuser-collection-launch-1237080630/)  Ripple+ is bringing its signature blend of wellness and design into the home with the launch of its [reed diffuser collection](https://www.trendhunter.com/trends/wooden-diffuser), the latest addition to the brand’s rapidly growing 'Ripple+ Home' line. Known for its plant-based, nicotine-free vapes that resonated with Gen Z, the brand now channels its sensory expertise into an elevated fragrance experience tailored to modern living spaces. Crafted with the help of master perfumers in Grasse, France, the collection introduces six distinct aromas -- gardenia, fig leaf, wild berry, rose, orange, and mimosa -- each designed to enhance ambiance without overwhelming. Unlike traditional candles, these [flameless diffusers](https://www.trendhunter.com/trends/scentmatch) offer long-lasting fragrance with minimal effort, which is ideal for compact apartments or curated interiors. Following the success of their [low-smoke incense droplets](https://www.trendhunter.com/trends/premium-scented-oil-diffuser), Ripple+ continues to reimagine heritage wellness rituals for today’s aesthetic-driven consumer. Lightweight, impactful, and visually vibrant, these diffusers are a statement. Now available online and in select retailers. Image Credit: DANIEL_BALL ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 97% | Activity: 100% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Related on Trend Hunter - [Fragrance Brand-Diffusers](https://www.trendhunter.com/trends/parfums-de-marly.md) - [Next-Gen Incense Cones](https://www.trendhunter.com/trends/droplets.md) - [Long-Lasting Aromatic Reed Diffusers](https://www.trendhunter.com/trends/rose-reed-diffuser.md) - [Sensory Home Diffusers](https://www.trendhunter.com/trends/aroma-diffuser-1.md) - [Sculptural Incense Set](https://www.trendhunter.com/trends/ripple-x-houseplant.md) - [Sleep-Enhancing Diffuser Collections](https://www.trendhunter.com/trends/sleep-well-line.md) - [Luxurious Fragrance Diffusers](https://www.trendhunter.com/trends/mini-pro-scent-diffuser.md) - [Waterless Fragrance Diffusers](https://www.trendhunter.com/trends/woodwick-radiance.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md)