# Renaissance Inspired Ads Reebok's Birth of Venus By Ayman | Published 2008-03-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reeboks-birth-of-venus References: [eternallycool.net](http://eternallycool.net/?p=1242) Botticelli's infamous Birth of Venus (see image below, right) is the inspiration behind the latest [reebok ad](https://www.trendhunter.com/trends/reebok-x-kodak). The Zephyrs or Winds that blow Venus to shore in the original painting are used to blow on a [girl running with reebok shoes](https://www.trendhunter.com/trends/speed-shopping). The campaign is created by [mcgarrybowen](http://www.mcgarrybowen.com) ad agency, New York, United States with creative direction by Lew Willig & Mark Koelfgen, art direction by Lew Willig, and photography by Kai Uwe Gundlach. The Birth of Venus has been a big inspiration in ads lately, only a while back we featured new [hotel ads](http://www.trendhunter.com/trends/renaissance-hotels-ads-modeled-on-italian-renaissance-paintings) that use the painting as well. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Renaissance-inspired Advertising:** Brands are creating ads inspired by iconic Renaissance paintings, providing an opportunity for marketers to incorporate classic art into modern campaigns. - **Art-inspired Marketing Campaigns:** With the increasing popularity of art-inspired ads, companies can explore partnerships with art museums and galleries to create campaigns that connect their products with the artistic community. - **Creative Use of Traditional Imagery:** The use of classic Renaissance paintings in modern advertising campaigns is an innovative way to bring fresh attention to iconic art pieces and explore new marketing possibilities. ### Sectors Adopting This - **Advertising:** The trend towards Renaissance-inspired advertising presents an opportunity for agencies and marketers to use art to create compelling campaigns for their clients. - **Fashion:** Fashion brands can incorporate Renaissance art into their marketing campaigns to appeal to consumers who appreciate traditional art and design elements. - **Hospitality:** The use of classic art pieces in hotel ads and other hospitality marketing provides an opportunity to bring a sense of luxury and timeless elegance to campaigns. ## Related on Trend Hunter - [Goddess Statue-Inspired Decor](https://www.trendhunter.com/trends/venus-vase.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Venice-Inspired Luxury Fragrances](https://www.trendhunter.com/trends/luxury-fragrance1.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)