# Empowering Feminist Fitness Campaigns Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women By Ell Smith | Published 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reeboks-bemorehuman References: [retaildive](https://www.retaildive.com/news/strong-women-carry-reeboks-latest-bemorehuman-campaign/528154/) & [reebok](https://www.reebok.ca/en/bemorehuman) In an effort to encourage women to empower one another, [Reebok's](https://www.trendhunter.com/trends/angel-reese-2024-fnaa-style-influencer) #BeMoreHuman campaign taps A-list celebrities, artists, athletes and business moguls. A-list women like Gal Gadot, Ariana Grande, Reese Scot and Danai Gurira joined forces for this motivational campaign, which spotlights strong, successful women. Each woman featured in this campaign receives a spotlight on the brand's [Instagram](https://www.trendhunter.com/trends/united-we-sweat), which describes their role, influence and contribution to bettering society. Combining fitness with feminism, this motivational campaign brings together women from a variety of industries to promote unity, strength and social change. According to Reebok's #BeMoreHuman campaign page this initiatives goal is "celebrating women who are transforming themselves and the world around them." All the looks spotlighted in the campaign can be viewed on the brand's website. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Empowering Women:** The #BeMoreHuman campaign empowers women by highlighting their strength, success, and contributions to society. - **Celebrity Endorsements:** The campaign leverages A-list celebrities like Gal Gadot, Ariana Grande, Reese Scot, and Danai Gurira to promote unity and social change. - **Fitness and Feminism:** By combining fitness with feminism, the #BeMoreHuman campaign encourages women from various industries to come together and promote empowerment. ### Who This Affects Most - **Athletic Apparel:** The #BeMoreHuman campaign presents a disruptive innovation opportunity for athletic apparel companies to emphasize female empowerment and inclusivity. - **Fitness Services:** This campaign opens up possibilities for fitness service providers to align themselves with empowering and motivating women in their marketing and offerings. - **Social Media:** The campaign's focus on Instagram spotlights the potential for social media platforms to support and promote women's empowerment initiatives. ## Related on Trend Hunter - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)