# Super Squishy Sneakers The Reebok Zig Pulse is Like Heaven For Your Feet By Alex Scott | Published 2010-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-zig-pulse References: [uncrate](http://www.uncrate.com/men/style/shoes/reebok-zig-pulse/) & [eastbay](http://www.eastbay.com/product/model:140592/) The key to a good running shoe is having proper support on the bottom of the sole. If there is only a thin layer of material and not much lift, you are going to be putting in way too much energy and not getting enough result when jogging or running. The [Reebok](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes) Zig Pulse shoe looks like it could be the next evolution in a [hi-tech track sneaker](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite). Though the Reebok Zig Pulse shoe may look corny to some, its functionality is no laughing matter. Said to reduce up to 20% of the wear and tear on your leg muscles, the ultra cushy sole absorbs almost all of the impact from the ground to give you that floating on air feeling. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Ultra Cushioned Sneakers:** Opportunity for manufacturers to develop and market highly-cushioned sneakers to enhance athletic performance. - **Impact-absorbing Footwear:** Opportunity for developers to create footwear that reduces wear and tear on leg muscles for athletes and fitness enthusiasts. - **Hi-tech Track Sneakers:** Opportunity exists for the development of next-generation track sneakers with enhanced functionality and features. ### Who This Affects Most - **Athletic Footwear:** The super squishy Reebok Zig Pulse shoes show potential for manufacturers to create high-performance running shoes with enhanced comfort and support for athletes. - **Fitness Equipment:** The innovation of impact-absorbing footwear presents an opportunity for fitness equipment companies to create innovative solutions that enhance athletic performance while reducing wear and tear on muscles and joints. - **Sporting Goods:** The potential for hi-tech track sneakers presents an opportunity for sporting goods companies to invest in the development and marketing of innovative athletic equipment. ## Related on Trend Hunter - [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md) - [Treadmill-Targeted Training Sneakers](https://www.trendhunter.com/trends/reebok-floatzig-tread.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Cloud-Like Engineered Upper Sneakers](https://www.trendhunter.com/trends/asics-gelnimbus-28.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Lightweight Breathable Running Shoes](https://www.trendhunter.com/trends/pegasus-41-blueprint.md) - [Premium Air-Tech Cushioned Runners](https://www.trendhunter.com/trends/pegasus-premium.md)