# Kaleidoscopic Hoop Kicks Reebok Zig Encore Customize Encourages Consumers to Get Creative By Matt Ho | Published 2011-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-zig-encore-customize References: [f5torefresh](http://f5torefresh.com/2011/10/17/reebok-zig-encore-customize/) & [reebok](http://www.reebok.com/US/custom-shoes/) For fans who want their own signature kicks, the [Reebok](https://www.trendhunter.com/trends/reebok-floatzig-1) Zig Encore Customize shoes are the perfect solution. The Reebok Zig Encore Customize is the signature shoe model of the [Washington](https://www.trendhunter.com/trends/mens-jewelry-brand) Wizard’s John Wall that gives customers free creative control. For a bit of information on the basic design of the sneaker, the brand uses its zig-zag sole technology that helps absorb and reclaim impact energies each time the feet hit the ground. The upper has a fairly layered look with [Reebok’s logo](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) taking up the majority of the space. Consumers will start off with a blank canvas to which they can add colors and patterns to several parts of the sneakers, making these kicks unique for each individual. Other Reebok models are available for customization too. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 67% | Freshness: 8% ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Customizable Sneakers:** The trend of customizable sneakers presents disruptive innovation opportunities for brands to empower consumers to create their own unique designs. - **Personalization in Footwear:** The trend of personalization in footwear offers disruptive innovation opportunities for companies to cater to individual preferences and boost consumer engagement. - **Creative Control in Shoe Design:** The trend of giving consumers creative control in shoe design allows for disruptive innovation opportunities to enhance brand loyalty and create one-of-a-kind products. ### Where This Applies - **Footwear:** The footwear industry can capitalize on the trend of customizable sneakers to offer unique, personalized products and drive customer loyalty. - **Fashion:** The fashion industry can leverage the trend of personalization in footwear to tap into the growing consumer demand for unique and individualized products. - **Sportswear:** The sportswear industry has the opportunity to embrace the trend of giving consumers creative control in shoe design to enhance athlete branding and create innovative performance footwear. ## Related on Trend Hunter - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md)