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# Ethereally Monochromatic Sports Collections
The Reebok x Victoria Beckham Boasts Supreme Elegance

By Kalin Ned | Published 2019-07-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-x-victoria-beckham
References: [highsnobiety](https://www.highsnobiety.com/p/reebok-victoria-beckham-fw19/#slide-9) & [reebok](https://www.reebok.com/us/victoriabeckham)

The Reebok x Victoria Beckham partnership is making its second debut on the market with a series of highly functional and fashion-forward garments that are designed to make a statement, whilst keeping up with the active lifestyle of consumers.

In the accompanying lookbook, the offerings appear light, swift, and dynamic. The Reebok x Victoria Beckham collaboration extends with both female-focused, as well as some unisex options. Aside from the chic and contemporary apparel, footwear and a range of accessories have also been released. Each offering embodies the design space between sports-oriented gear and chic streetwear.

The silhouettes draw inspiration from Victoria Beckham's "daily high-energy exercise routine and her journey as a trained dancer."

Photo Credits: Reebok, [Mario Sorrenti](https://www.instagram.com/mario_sorrenti/?hl=en)

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Functional Fashion-forward Activewear:** The Reebok x Victoria Beckham collaboration highlights the trend of blending high fashion with highly functional activewear, creating opportunities for disruptive innovation in the fashion industry.
- **Chic Streetwear with Athletic Influences:** The collection showcases the trend of combining sporty elements with streetwear aesthetics, presenting opportunities for disruptive innovation in the streetwear industry.
- **Unisex Fashion and Gender-inclusive Design:** The inclusion of both female-focused and unisex options in the collection reflects the trend towards gender inclusivity in fashion, opening up opportunities for disruptive innovation in the gender-neutral fashion industry.

### Who This Affects Most

- **Fashion:** The Reebok x Victoria Beckham collaboration introduces disruptive innovation opportunities in the fashion industry, specifically in the activewear, streetwear, and gender-neutral fashion sectors.
- **Sportswear:** The collection's fusion of athletic influences and high fashion creates disruptive innovation opportunities in the sportswear industry, encouraging collaborations between sportswear brands and luxury fashion labels.
- **Accessories:** The release of accessories alongside the apparel and footwear highlights disruptive innovation opportunities in the accessories industry, with potential for innovation in functional and fashionable accessories for active lifestyles.

## Related on Trend Hunter

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- [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)
- [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md)
- [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md)
