# Colorful Candy Branded Sneakers The Reebok x Jelly Belly Collection is a Perfectly Playful Collab By Niko Pajkovic | Published 2021-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-x-jelly-belly References: [hypebeast](https://hypebeast.com/2021/8/jelly-belly-reebok-instapump-fury-club-c-legacy-collaboration-release-information-gw3388-gz6881) & [reebok](http://reebok.com) Sportswear giant Reebok has teamed up with Jelly Belly to release the bright and jolly 'Reebok X Jelly Belly' collection. The new collaboration sees these brands come together to offer two reworked versions of classic Reebok sneakers: the 'Instapump Fury' and the 'Club C Legacy.' The Jelly Belly-themed 'Instapump Fury' is delivered in a vibrant colorway comprised of “Retro Yellow/Neon Cherry/Blue Blink.” The one-of-kind sneaker combines yellow mesh toes, with a red/orange mid-panel, and red rubber heels. Overlaying this base structure is a multicolored jelly-like material that incorporates green, orange, and blue hues that complement the sneaker's other features. The Jelly Belly 'Club C Legacy' is equally unique but slightly less loud and bright. The core colorway consists of a combination of 'Coal', 'Sport Violet', and 'Pale Yellow.' These more subdued hues are contrasted, however, by hazardous yellow, bright blue, orange camo stylings. Image Credit: Overkill ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 80% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Candy-branded Fashion:** The collaboration between sportswear giant Reebok and candy brand Jelly Belly demonstrates a trend towards branded fashion collaborations. - **Colorful Footwear:** The use of bright and vibrant colors in the Reebok X Jelly Belly collection indicates a trend towards colorful footwear designs. - **Playful Fashion:** The playful and unique designs in the collaboration between Reebok and Jelly Belly represents a trend towards fashion that is fun and lighthearted. ### Who This Affects Most - **Sportswear:** The collaboration between Reebok and Jelly Belly shows an opportunity for sportswear companies to expand beyond traditional designs and incorporate playful and unique elements. - **Candy Industry:** The Reebok X Jelly Belly collaboration presents an opportunity for candy brands to expand their brand and collaborate with companies in other industries. - **Fashion Industry:** The trend towards playful and colorful fashion, as demonstrated by the Reebok X Jelly Belly collection, shows an opportunity for fashion brands to incorporate unique and unexpected elements in their designs. ## Related on Trend Hunter - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md)