# Post-Apocalyptic Sneaker Campaigns CGI Models Sport the Reebok x Chromat Zig Kinetica Sneakers By Laura McQuarrie | Published 2020-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-x-chromat References: [refinery29](https://www.refinery29.com/en-us/2020/05/9819340/reebok-chromat-sneaker-collection-spring-summer-2020) & [chromat.co](https://chromat.co/blogs/news/zig) Footwear fanatics are getting a fresh look at the [Reebok](https://www.trendhunter.com/trends/danielle-guizio1) x Chromat Zig Kinetica sneakers, which can now be seen on virtual models Rue and X AE created by [CGI](https://www.trendhunter.com/trends/find-your-courage) artists Pussykrew. The [collaborative sneakers](https://www.trendhunter.com/trends/gmbh-and-axel-arigato) first made their appearance during Chromat's Spring 2020 New York Fashion Week show and a new campaign is being launched during quarantine as an exploration of "the space between gender, identity, and the post-human universe." The post-apocalyptic campaign is set on a city rooftop and sets the scene by imagining "a dance challenge filmed on a rooftop and transmitted to a bedroom screen culminates with a long-awaited IRL meeting (once it's safe again.)" There are three genderless sneakers styes in all, each of which boasts practical and comfortable yet stylish features. Image Credit: Chromat ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Virtual Models:** Embrace the use of CGI models for advertising and marketing campaigns. - **Genderless Fashion:** Explore and promote gender-neutral and inclusive clothing options. - **Post-apocalyptic Aesthetic:** Incorporate post-apocalyptic themes and imagery into creative campaigns and branding. ### Industries Being Reshaped - **Fashion:** Integrate virtual models and genderless fashion into the fashion industry. - **Advertising:** Utilize CGI models and post-apocalyptic aesthetics in advertising and marketing strategies. - **Technology:** Incorporate advanced CGI technology for virtual modeling in various industries. ## Related on Trend Hunter - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Chic Cyberpunk Boot Designs](https://www.trendhunter.com/trends/nike-acg-air-zoom-gaiadome-goretex-digi-camo.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)