# Revitalized Sneaker Collaborations Reebok and BAPE Have Given a Fresh Look to Two Iconic Sneakers By Colin Smith | Published 2022-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-x-bape References: [us.bape](https://us.bape.com/?a) & [reebok](https://www.reebok.ca/en/?a) In a new collaboration, [Reebok](https://www.trendhunter.com/trends/reebok-obey) x BAPE have teamed up to release two new stylized iterations of the [Club C 85](https://www.trendhunter.com/trends/reebok-x-kodak) and [Instapump Fury](https://www.trendhunter.com/trends/instapump-fury-5) sneakers. BAPE is a Japanese streetwear brand with an iconic, color-infused graphic style, while Reebok houses sneaker silhouettes that have stood the test of time. The two sneakers in the Reebok x BAPE collection appeal to two different style pallets, with one being minimalist and white and the other being infused with colorful camouflage. The Club C 85 includes a white colorway with subtle colored stitching in red and blue trimming each section of the sneaker. The Reebok logo is visible on the upper accompanied by a British flag, while the BAPE STA logo appears on the tongue. For the Instapump Fury, the shoe is covered in a variety of 'BAPE CAMO,' which is the brand's signature camouflage pattern, in a variety of colors such as purple, orange, and blue. The Club C 85 will retail for $150 and the Instapump Fury will retail for $200. Both shoes will be available for purchase on BAPE's website on January 15th or on Reebok's website on January 21st. Image Credit: Reebok, BAPE ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Collaborations Revitalized:** Brands that join forces for fresh reinterpretations of iconic shoes can increase hype and revenue with limited edition releases. - **Minimalism and Bold Colors:** Retailers and designers can capitalize on consumer demand for both minimalist and bold styles by offering customized options. - **Streetwear and Classic Brands:** Collaborations between streetwear and classic brands provide unique opportunities for cross-promotion and creative marketing campaigns. ### Where This Applies - **Fashion and Apparel:** Innovative collaborations can invigorate the fashion industry and drive sales of limited-edition products. - **E-commerce and Online Retail:** Online retailers can leverage hype and exclusivity created by limited-edition releases, and offer personalized customization options. - **Marketing and Advertising:** Creative marketing campaigns can be designed around exclusive sneaker releases, especially collaborations between classic and streetwear brands. ## Related on Trend Hunter - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Court-Inspired Collections](https://www.trendhunter.com/trends/bape-x-stadium-goods.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md)