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# Artistic High Tops
Reebok's Kicks are Covered In Basquiat's Art (Update)

By Christina Butty | Published 2009-07-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-top-down-high-tops-basquiat
References: [highsnobiety](http://www.highsnobiety.com/news/2009/07/21/reebok-fall-2009-top-down-basquiat-pack/#more-53685) & [colette.fr](http://www.colette.fr/#/eshop/article/213711/reebok/118/)

This [Reebok](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes) Basquiat collaboration is the second instalment of this match made in heaven.

Basquiat had his start in [graffiti art](https://www.trendhunter.com/trends/drip), which is ever so popular these days. For this instalment, Basquiat's work is applied on the [Reebok Top Down high top sneaker](https://www.trendhunter.com/trends/wicked-hightop-sneakers).

The Reebok Basquiat collaboration is available in two design options. If you're a serious sneaker head, you'll probably end up getting both.

**Implications** - Current fashion trends encourage consumers to flaunt their individuality and avoid following the crowds. Products like these artist-inspired shoes break the barriers of sneaker conformity by boasting bold colors and graffiti-esque designs. Companies can appeal to their target markets by using artist-inspired designs, as it will appeal to that artist's fanbase.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 70% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Artist-inspired Sneakers:** Companies can create artist-inspired sneaker designs, like Reebok's Basquiat collaboration, to appeal to consumers interested in flaunting their individuality.
- **Graffiti Art-inspired Fashion:** Graffiti-inspired designs are becoming increasingly popular in fashion, as seen in Reebok's collaboration with Basquiat, creating opportunities for disruptive innovation in clothing and accessories.
- **Individuality in Fashion:** Current fashion trends encourage consumers to embrace their individuality, creating opportunities for companies to incorporate unique designs like Reebok's Basquiat sneakers.

### Who This Affects Most

- **Fashion:** The fashion industry can incorporate artist-inspired and graffiti-themed designs, like Reebok's Basquiat collaboration, to appeal to consumers looking for individuality.
- **Footwear:** Companies in the footwear industry can follow Reebok's collaboration with an artist like Basquiat to create unique designs and appeal to consumers interested in artist-inspired fashion.
- **Streetwear:** Streetwear brands can incorporate graffiti art themes, like Reebok's Basquiat collaboration, to appeal to the urban fashion community and disrupt traditional fashion industry norms.

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