# Industrial Box Workouts Reebok 'The Sport of Fitness Has Arrived' Campaign Promotes CrossFit By Katherinev123 | Published 2012-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-the-sport-of-fitness-has-arrived References: [adage](http://adage.com/article/news/reebok-highlights-crossfit-campaign/232101/) & [reebok](http://www.reebok.com) To promote its growing [CrossFit](https://www.trendhunter.com/trends/tiaclair-toomey) fitness program, [Reebok](https://www.trendhunter.com/trends/reebok-fitness) has launched the Reebok 'The Sport of Fitness Has Arrived' campaign, which comprises a 60-second commercial created by McGarryBowen. CrossFit is a fitness program developed by Reebok that combines a number of strength and conditioning activities, including gymnastics, sprints and weightlifting. The program has already spawned 3,500 affiliates in 61 countries, says AdAge. The Reebok 'The Sport of Fitness Has Arrived' commercial showcases shipping containers being transported across the globe. One opens near the end of the commercial to reveal people inside intensely training and doing a CrossFit program. Reebok's goal, according to Reebok's VP of brand marketing communications Viktoria Wallner, is to create more mobile CrossFit exercise centers out of shipping containers and deliver them to 50 locations around the world. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Mobile Fitness Centers:** Opportunity for companies to create portable fitness centers, like shipping containers, that can be transported to multiple locations. - **Combination Workouts:** Opportunity for businesses to integrate different types of workouts, such as strength and conditioning, to create an all-inclusive fitness program. - **Branded Fitness Programs:** Opportunity for companies to create unique fitness programs, like Crossfit, to build brand recognition and loyalty. ### Who This Affects Most - **Fitness Equipment Manufacturers:** Opportunity for manufacturers to create mobile fitness equipment or innovative workout products that integrate multiple types of exercises. - **Logistics and Delivery:** Opportunity for logistics companies to develop specialized shipping and transportation services for mobile fitness centers, like those made of shipping containers. - **Sportswear and Fitness Apparel:** Opportunity for fitness apparel companies to partner with branded fitness programs, like CrossFit, to create specialized workout clothing and gear. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md) - [Boxing Fitness Challenges](https://www.trendhunter.com/trends/fitness-challenges.md) - [Branded Performance Supplements](https://www.trendhunter.com/trends/reebokbranded-supplements.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Specialized Fitness Training Plans](https://www.trendhunter.com/trends/specialized-fitness-training-plan.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Collaborative Fitness Initiatives](https://www.trendhunter.com/trends/beis-sport-collection.md)