# Wearing Multiple Sunglasses Reebok Teams with Namalee Clever Sneaker Campaign By Christina Butty | Published 2009-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-teams-with-namalee References: [hypebeast](http://hypebeast.com/2009/08/reebok-freestyle-global-stylist-series-london/) & [reebok](http://www.reebok.com/US/#) Created for the London segment of the [Reebok](https://www.trendhunter.com/trends/danielle-guizio1) 2009 Freestyle Global Stylist Series are these photos which are simply eye-candy! Reebok teamed with London-based stylist, singer, magazine founder and editor Namalee for their new [Super Chic Freestyle sneaker](https://www.trendhunter.com/trends/flex-as-you-go) images. The kicks themselves have a Wonder Woman-esque feel to them, with the red, white, blue and gold colorway and star detailing around the ankle. **Implications** - Fashion photographers and stylists continually use accessories to push a creative theme in ad campaigns and magazine editorials. This ad campaign stacks [unusual sunglasses](https://www.trendhunter.com/trends/specsavers-eyewear) on the model's face to grab viewers' attention. Companies can take advantage of this opportunity by similarly layering products in an unexpected way. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Layered Accessories:** Fashion photographers and stylists utilize accessories to create visually striking ad campaigns and editorials. - **Unusual Sunglasses:** Unconventional sunglasses are used in fashion to capture viewers' attention. - **Product Layering:** Companies can explore the opportunity of layering products in unusual ways to create unique advertising experiences. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can experiment with layered accessories to create visually captivating imagery. - **Fashion Styling:** Fashion stylists can utilize unusual sunglasses to enhance the overall look and feel of a fashion campaign or editorial. - **Advertising:** Companies in the advertising industry can leverage the idea of product layering to create disruptive and attention-grabbing marketing campaigns. ## Related on Trend Hunter - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Apparel-Branded Smart Eyewear](https://www.trendhunter.com/trends/reebok-smart-eyewear.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)