# Stylish Exercising Ads The Reebok Sports Club Campaign Focuses on Fashion and Health By Meghan Young | Published 2012-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-sports-club-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/reebok-sports-club-sketches/) & [centoeseis.br](http://www.centoeseis.com.br) Fashion designers may be adding a [sporty edge](https://www.trendhunter.com/trends/celine-fitness-collection) to many of their creations of late, but the [Reebok Sports Club](https://www.trendhunter.com/trends/set-active) campaign focuses on more of the mental state behind style, not just the fashion itself. Using [classic fashion illustrations](https://www.trendhunter.com/trends/salute-the-detail) in an Andy Warhol sort of vein, the print ads portray super classy men and women who have been given a sporty twist by way of boxing gloves, weights and water bottles. By doing this, it encourages people to "tone up [their] style," "shape [their] style" and more. The Reebok Sports Club campaign was conceived and created by Brazil-based ad agency CentoeSeis. By working on one's fitness, a person will feel much more comfortable, which could lead to a more stylish lifestyle as well. The Reebok Sports Club campaign was illustrated by Stina Persson. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fashionable Fitness:** More campaigns are showcasing the intersection of fashion and athleticism, creating opportunities for fitness and fashion brands to collaborate. - **Mental Health in Fitness:** Campaigns are emphasizing the mental benefits of exercise, creating opportunities for wearable tech and mental wellness brands to collaborate. - **Illustration-based Advertising:** Using classic illustrations in advertisements is becoming a trend, creating opportunities for illustrators and graphic designers. ### Industries Being Reshaped - **Fitness:** The fitness industry has the opportunity to collaborate with fashion brands to showcase how exercise can be a part of a stylish lifestyle. - **Fashion:** Fashion brands have the opportunity to collaborate with fitness brands to showcase how athleticism can be incorporated into a stylish lifestyle. - **Advertising:** Illustration-based advertising is becoming more popular, creating opportunities for illustrators and graphic designers to work with ad agencies. ## Related on Trend Hunter - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md)