# State Specific Rivalry Sneakers The Reebok Shaqnosis Follows in Shaq's Florida Footsteps By Jonathon Brown | Published 2013-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-shaqnosis References: [hypebeast](http://hypebeast.com/2013/2/reebok-shaqnosis-florida-rivalry-pack-preview) & [reebok](http://www.reebok.com) Shaquille O'Neal's spent a lot of his NBA career in Florida, which is the inspiration for the Reebok Shaqnosis Florida Rivalry Pack. This dual sneaker release is designed to match the colorways of the [Orlando Magic](https://www.trendhunter.com/trends/shaq-attaq-2) and the [Miami Heat](https://www.trendhunter.com/trends/nike-rivalries-2025), both of which Shaq played for during his career. The legendary career of Shaquille O'Neal started when the Orlando Magic drafted him 1st overall in 1992. He spent several years developing in Orlando before moving on to the [Lakers](https://www.trendhunter.com/trends/linen-edition) in Los Angeles. Later in his career, he'd sign with the Miami Heat and return to Florida where he'd win another NBA Championship. Paying homage to Shaq's stints in Florida, Reebok produced one sneaker in black, blue and white (Orlando colors) and another in red, white and black (Miami colors). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Nba-inspired Sneaker Colorways:** Opportunity to create sneaker collections inspired by NBA players and their team colors. - **Athlete Endorsement Collaborations:** Opportunity to collaborate with athletes to create sneaker collections that reflect their career highlights and team affiliations. - **Nostalgic Sports Fashion:** Opportunity to tap into the nostalgia of iconic sports moments and create fashion items that pay homage to them. ### Sectors Adopting This - **Sports Apparel:** Opportunity for sports apparel brands to create sneakers and clothing lines that capture the essence of iconic athletes and their career milestones. - **Athletic Footwear:** Opportunity for athletic footwear brands to collaborate with athletes and create custom sneaker designs that resonate with fans. - **Fashion Accessories:** Opportunity to launch fashion accessories lines that cater to the nostalgia and interest in iconic sports moments. ## Related on Trend Hunter - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Stark Tonal Basketball Slides](https://www.trendhunter.com/trends/offcourt-slides-1.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Festive Tonal Basketball Sneakers](https://www.trendhunter.com/trends/heart-eyes-colorway.md) - [Athlete-Honoring Lifestyle Footwear](https://www.trendhunter.com/trends/linen-edition.md)