# Female Rapper-Backed Apparel Reebok Revealed the 'Let Me Be... In My World' Collection By Elena Rahman | Published 2021-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-revealed References: [reebok](https://www.reebok.ca/en/cardi_b) Reebok revealed the newest chapter in its collaboration with famous rapper and singer Cardi B. The Let Me Be... In My World collection features all-new apparel and footwear. The capsule collection is part of an ongoing partnership between Cardi B and the popular footwear brand. The collection is launching alongside a new Cardi B Classic Leather sneaker. Cardi B's inspiration for this capsule comes from her hometown of New York City. It carries a piece of the rapper's legacy through its design elements. Fans can purchase the new collection exclusively on Reebok's website starting on August 27th, 2021. Featuring dramatic proportions, the collection includes oversized sleeves, cropped waists, bungee details for maximum versatility, and pop-color stitching. Image Credit: Reebok / Cardi B ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 92% | Activity: 66% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** Opportunity for brands to partner with celebrities to create exclusive collections. - **Streetwear Fashion:** Increasing popularity of streetwear fashion influencing apparel and footwear industries. - **Inclusive Fashion:** Focus on inclusivity and diversity in the fashion industry leads to more diverse product offerings and marketing campaigns. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to collaborate with celebrities and offer more inclusive and diverse fashion collections. - **Footwear:** Growing trend of celebrity collaborations and streetwear fashion creates opportunities for footwear brands to innovate and differentiate their products. - **Music:** Opportunities for music artists to expand their brand beyond the music industry and collaborate with fashion brands to create their own collections. ## Related on Trend Hunter - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Nostalgic Timeless Sports Apparel](https://www.trendhunter.com/trends/reebok-x-anine-bing.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md)