# 90's Throwback Kicks The Reebok Respect Pack II Brings Back Retro Style Memories By Robyn Currie | Published 2010-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-respect-pack-ii References: [freshnessmag](http://www.freshnessmag.com/2010/03/13/reebok-respect-pack-ii/) & [reebok](http://www.reebok.com) If anything good came out of the 90s, it is channeled in the [Reebok](https://www.trendhunter.com/trends/ers-4000) Respect Pack II sneakers. This shoe series offers three styles, all featuring very loud, slightly off colorways that scream 90's style. But with the Reebok Respect Pack II, you can count on Reebok bringing back the [infamous Pump](https://www.trendhunter.com/trends/instapump-fury-3), the things that made all the boys in my Grade 6 class so cool. See more features on [Reebok sneaks](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) below. **Implications** - In recent years, we've found nostalgia to be among the most powerful marketing tools in an advertiser's arsenal. Yet, while prior decades are characterized by loud, sometimes gaudy color schemes, the 1990s possess a more subtle attitude which is still compatible with our fashion standards. Businesses would do well to take inspiration from the aesthetic standards of the 90s -- it pays off. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 72% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **90's Style Nostalgia:** Bringing back retro style from the 90s with bold, bright, and gaudy colors attracts consumers who appreciate nostalgic fashion trends. - **Resurgence of Vintage Fashion:** Bringing back retro style in the form of vintage fashion offers potential for start-up fashion brands to create unique products based on past fashion trends. - **Retro-inspired Marketing:** Incorporating 90s style into marketing campaigns offers opportunities to appeal to consumers' nostalgic emotions, leading to increased customer loyalty. ### Industries Being Reshaped - **Fashion:** The fashion industry can incorporate vintage styles to attract nostalgic consumers who appreciate the 90's fashion trends and offer a unique look to stand out from competitors. - **Marketing and Advertising:** Marketers can tap into consumers' emotions by incorporating 90s style in advertising and creating a sense of nostalgia associated with a particular brand. - **Footwear:** The footwear industry can create and market retro-inspired collections with bold and bright colors to attract consumers who appreciate the unique and nostalgic style of 90s sneakers. ## Related on Trend Hunter - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md) - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Nostalgic Millennium Sneaker Models](https://www.trendhunter.com/trends/nike-v2k-run.md)