# Rump-Shaping Runners The Reebok Reetone Runtone Sneakers Will Build Your Butt By Armida Ascano | Published 2010-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reebok-reetone-runtone References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/reebok) & [michifus](http://michifus.com/the-reebok-reetone-collection-easytone-runtone-traintone/) The Reebok Reetone Runtone sneakers are the latest addition to the Reetone line of products. Revered as the latest in easy rump-shaping, the Reebok Reetone collection is most well-known for racy advertising campaigns featuring close-ups of fabulous, feminine behinds. The Reebok Reetone Runtone campaign is no exception, as it carries on the tradition of envy-inducing bums. A nice butt is never out of style, just ask Sir Mix-a-Lot! **Implications** - Certain products in the industry have become staples in people's lifestyles and are unlikely to encounter replacement anytime soon. The way in which a company can profit from such items is by modifying or enhancing them in ways that offer something modern or addition with their use. An improved or upgraded version of a product will certainly appeal to consumers more than its original. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Fitness Footwear:** Opportunity to create upgraded versions of fitness footwear that offer modern features or additional benefits. - **Body-shaping Technology:** Opportunity to develop innovative products that enhance and shape specific areas of the body, such as buttocks or thighs. - **Aspirational Advertising Campaigns:** Opportunity to create marketing campaigns that inspire envy and desire by showcasing desirable physical attributes. ### Sectors Adopting This - **Fitness Footwear:** Opportunity for fitness footwear brands to innovate and offer upgraded versions with enhanced features. - **Beauty and Body Sculpting:** Opportunity for beauty and body sculpting industries to develop innovative products that target specific areas of the body for shaping and toning. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to create campaigns that tap into consumer desire for enviable physical attributes. ## Related on Trend Hunter - [Slim Low-Profile Sneakers](https://www.trendhunter.com/trends/slim-lowprofile-sneakers.md) - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Treadmill-Targeted Training Sneakers](https://www.trendhunter.com/trends/reebok-floatzig-tread.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Sculpted Monochrome Runners](https://www.trendhunter.com/trends/engine-a.md) - [Targeted Exercise Training Systems](https://www.trendhunter.com/trends/glute-trainer.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Performance-Based Nutritional Products](https://www.trendhunter.com/trends/reebok-x-generation-joy1.md)